TV Ad-Spending Market in the US 2015-2019 - Key Vendors are AT&T, Berkshire Hathaway, Comcast, General Motor & Procter & Gamble

Dec 07, 2015, 01:45 ET from Research and Markets

DUBLIN, December 7, 2015 /PRNewswire/ --

Research and Markets ( has announced the addition of the "TV Ad-Spending Market in the US 2015-2019" report to their offering.


Real-time bidding (RTB) is one of the major trends in the US advertising market. RTB includes buying and selling of online ad impressions in auctions that take place in real time and occur when a webpage loads. RTB spending is likely to triple during the forecast period, accounting for about 50% of the US digital ad spending.

According to the report, global brands are recognizing the importance of digital media in advertising and are using the platform to increase the effectiveness of their ads in terms of attracting more viewers. Marketers use this opportunity to enhance the reach and effectiveness of TV ads, which are also used to promote online sales. In addition, a TV ad mentioning a Facebook or Twitter page of the advertiser can engage viewers more and help turn them into customers.

Further, the report states that one of the major challenges broadcasters face is the shift in consumer preference toward online and digital media. Consumers spend more time on digital media due to the proliferation of smartphones and tablets. Thus, advertisers are increasing their spending on online advertising.

Key Questions Answered in this Report: 

  • What will the market size be in 2019 and what will the growth rate be
  • What are the key Market trends
  • What is driving this market
  • What are the challenges to market growth
  • Who are the key vendors in this market space
  • What are the market opportunities and threats faced by the key vendors
  • What are the strengths and weaknesses of the key vendors

Key Topics Covered: 

PART 01: Executive summary 

PART 02: Scope of the report 

PART 03: Market research methodology 

PART 04: Introduction 

PART 05: Market landscape 

PART 06: Market segmentation by technology 

PART 07: Key leading countries 

PART 08: Market drivers 

PART 09: Impact of drivers 

PART 10: Market challenges 

PART 11: Impact of drivers and challenges 

PART 12: Market trends 

PART 13: Vendor landscape

Key Vendors: 

  • AT&T
  • Berkshire Hathaway
  • Comcast
  • General Motor
  • Procter & Gamble

Other Prominent Vendors: 

  • Berkshire Hathaway
  • Fiat
  • Pfizer
  • Toyota
  • Verizon

For more information visit

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Media Contact:
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