TV Newsman Barry Nolan Now Offers Media Training-Media Coverage Program with Pirozzolo Company Public Relations

BOSTON, Dec. 21, 2011 /PRNewswire/ -- Veteran newsman Barry Nolan and Pirozzolo Company are teaming up to offer a unique concept in media training for corporate and not-for-profit CEOs and executives – media training plus guaranteed media coverage.

Nolan-Pirozzolo clients get six hours of training in on-air media interview skills, plus an edited video to post on their Website or use for presentations. The guaranteed media coverage includes 12 major online media outlets such as Reuters, Market Watch, USA Today and CNBC plus a news release distributed to the nation's 900 biggest TV, newspaper and magazine decision makers.

"Executives master effective message delivery in a wide variety of real-world media situations," explained Nolan. The media coverage focuses on getting the executives' point of view across on an industry issue that impacts their organization such as government regulation, public policy, the economy, climate change, financing, and international trade.

An a la carte menu is available.

Barry Nolan Image at: http://yousend.it/barrynolan

Nolan, a regular on CNBC and NPR, who has worked for ABC, Fox TV, and syndicated fare such as Hard Copy, added, "We help clients figure out how they differ from the chorus of voices that line up on one side or the other of a current issue and develop their own voice – one that distinguishes them from the pack and resonates with their customers and stakeholders."

His decades of experience in news and programming, as well his work on Capitol Hill as a senior staff member of the Joint Economic Committee, gives him hard- earned insights into what it takes to be successful on TV. "We helped an anti-terrorism training expert respond to remarks by presidential candidates Rick Santorum and Herman Cain. With our help he was able to take timely advantage of a news event to get his message across on FOX TV."

Pirozzolo Company founder Dick Pirozzolo said, "Most media training deals only with TV performance. Our approach helps clients both shape their message to support organizational goals, and develop the on-air chops to make their point." 

Nolan added, "I can give you a good argument for TV training and preparation in two letters – BP. Tony Hayward spent his career at BP, but sadly, he will be most remembered for a two-second sound bite: 'I'd like my life back.' "

CONTACT: Pirozzolo Company at: 781-235-9911 or email [email protected]

SOURCE Pirozzolo Company