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TV2MORO Launches Melody Drama Throughout North America

Exciting IPTV platform announces the launch of Melody Drama less than 3 months after it launches in the Middle East


News provided by

TV2MORO

Mar 23, 2010, 12:15 ET

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LOS ANGELES, March 23 /PRNewswire/ -- TV2MORO, after quickly establishing itself as the premier IPTV platform in North America, announced today the addition of Melody Drama to its offering in the USA and Canada.  The channel's initial launch in the Middle East was only 10 weeks ago and it received a resounding reaction.

The channel will be added to the Arabic Premium Packages in the USA and Canada, and there will be no price increases to the packages.  Melody Drama will strengthen an already all-star lineup of drama channels on TV2MORO, such as Al Hayat Series, Orbit Series and others.

"We are very excited to launch Melody Drama on TV2MORO, especially so soon after its launch in the Middle East," said Haytham Elmokadem, President of TV2MORO.  "The Melody brand is quite established and strong in North America, and we feel confident that our viewers will quickly consider this channel as one of their favorites."

Gamal Marwan, CEO of the Melody group added, "We expect Melody Drama to establish itself as a top Arabic Series Channel in North America just as quickly as it did in the Middle East." He added, "our collaboration with TV2MORO is a sure recipe for success, for just as we are helping shape the future of Arabic Drama, TV2MORO is helping shape the potential of Arabic television distribution worldwide."

Earlier this year, TV2MORO launched two top-tier Arabic television subscription packages servicing Arab Americans and Arab Canadians coast to coast: The Arabic Choice package and The Arabic Premium Package.  

The channels offered are Al Hayat 1, Al Hayat 2, Al Hayat Series, Dream 1 and Dream 2, Al Mehwar, Orbit Al Yawm, Orbit Series, Orbit Cinema 1, Orbit Cinema 2, Orbit Series, Orbit Series +4, Orbit Al Safwa, OTV (Lebanon), MTV (Lebanon), Dubai, Dubai Sports,  Sama Dubai, Ashorooq, Al Jazeera English, France 24 Arabic, Fashion TV Arabia, Melody Arabia, Jaras TV, and Arab Woman TV.

Elie Kawkabani, CEO of TV2MORO confirmed that the platform is planning further expansion in the near future.  He said, "we intend to dominate any language category we offer.  We will follow this launch with multiple other launches and harvest all the power of IPTV to offer the ethnic viewer in North America the best possible product with the best possible value."

Melody Drama and the Arabic television packages are available to consumers today by calling 1877 TV2MORO or visiting www.tv2moro.com.

About TV2MORO:

TV2MORO is an ethnic programming IPTV distribution network focusing on Diaspora communities in North America, Australia and Europe.  Using the latest technology and Internet innovations, TV2MORO promises to re shape the way ethnic and specialty channels are distributed worldwide.  More information can be found at  www.tv2moro.com and by contacting TV2MORO at [email protected] or calling 1-877-TV2MORO.

About Melody Drama:

Broadcasting 24-hours of top-notch Arabic drama, including an exclusive variety of amazing Series and Sitcoms. Launched to compete with specialized drama channels; yet it is set apart by offering sensational & strong programming content with a creative interface and unique personality which retains a bigger market share of satisfied viewers all around the Middle East & North Africa. Melody Drama offers the ultimate experience of non-stop entertainment with premium and exciting content adding a vital Genre to the Melody Bouquet.  For further details, please go to www.melodyholding.com or contact Melody at [email protected]

SOURCE TV2MORO

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