SAN FRANCISCO, March 12, 2013 /PRNewswire/ -- Twilio, the leader in cloud-based communications, announced today the availability of a Webinar entitled The Future of Mobile Marketing: Creating Connected Experiences. The Webinar is co-hosted by Forrester Research Principal Analysts Julie Ask and Jeffrey Hammond, who examine how marketers and companies can prepare for the new realities of mobile marketing by crafting a long-term strategic vision, making the right technology investments and leveraging cloud APIs and location information.
The Webinar is now available to view at this link:
Mobile marketing is shifting to warp speed as new devices make it possible to connect and engage like never before. Analysts predict that by 2016, 80% of the US population will be using smartphones and over 50% will adopt tablets. The possibilities for savvy marketers are endless, but they all hinge on having a long-term strategic vision and making the right technology investments.
Ask and Hammond will examine trends and new developments in mobile marketing and suggest strategies and best practices so that attendees can capitalize on the opportunities in this space.
The Webinar is available for viewing now at http://ahoy.twilio.com/webinars/mobile-marketing-pr
Twilio empowers developers to build powerful communication. Twilio powers the future of business communications, enabling phones, VoIP, and messaging to be embedded into web, desktop, and mobile software. Twilio takes care of the messy telecom hardware and exposes a globally available cloud API that developers can interact with to build intelligent & complex communications systems. As your app's usage scales up or down, Twilio automatically scales with you. You only pay for what you use - no contracts, no shenanigans. For more information go to www.twilio.com.