Twinfield Online Accounting Software Helps Goodman Jones to Spend More Time on 'Value Add' Service to Clients

-Online accounting system automatically learns as you go, allowing practice to transform service provision and reduce manual admin-

Oct 07, 2010, 08:13 ET from Twinfield

CHELMSFORD, England, Oct. 7 /PRNewswire/ -- Goodman Jones LLP, chartered accountants, is using Twinfield's online accounting software to transform the way it operates and enhance its service to clients. The implementation of Twinfield's online bookkeeping software now allows the practice to connect with clients at any time and from anywhere. In addition, the 'self-learning' functionality built into the Twinfield online accounting system enables significant efficiency improvements to be realised compared to traditional accounting software.

Goodman Jones was established more than 75 years ago in Central London. Today, it has 14 partners and more than 70 staff, but stays close to its roots of serving the owner managed business. The firm prides itself on its early and innovative adoption of leading edge technology and it sees Twinfield's online accounting software as a major component of its growth strategy over the next two years.

Commenting on the decision to implement the online accounting system from Twinfield, Larry Phillips, Managing Partner, Goodman Jones, explains, "Twinfield opens up a new chapter in the development of our services and the way in which they're delivered.  We strive to get close to our clients because we know the key to mutual success is in the quality of the relationship between us. We had previously been using traditional client/server accounting solutions but these were high maintenance. Twinfield's online bookkeeping software has fantastic reporting and analysis capabilities, the system is incredibly reliable and cost effective, and we can easily add users and new functionality as we continue to grow."

Phillips continues, "Clients want a good deal and we want to offer that. We want to spend more time on 'value add' work while leaving clients with the widest possible choices in how we interact. The Twinfield online bookkeeping software not only allows us to meet that objective, but it also means we can concentrate on what we do best - delivering solid business advisory services, developed from a bedrock of accurate, reliable real-time information."

Using online accounting software from Twinfield, Goodman Jones and its clients have nothing to install, nothing to maintain and the service is available 24x7 from any Internet capable device. This makes an enormous difference to time spent on IT maintenance and client book-keeping management. In addition, clients' accounts always reflect the current position because there is only one version of the books.

Twinfield's online accounting system has also played a critical role in helping Goodman Jones to service its international client base. Philip Woodgate, the Goodman Jones partner who heads the Business Systems division, says, "Twinfield's online accounting software is the answer to many of the issues we face, and it's been particularly impressive in helping us to handle international clients who are dealing in several different currencies. We have a number of international clients, as well as staff who are based remotely, and we can now connect our people and our clients at anytime, from anywhere. The ease with which this can be done is simply not possible with traditional accounting systems."

Woodgate continues, "With Twinfield, clients can now ask questions over the phone while we share the same information. That's so much more efficient. The IT headache is removed leaving the focus on meaningful business discussions."

Moving forward, Goodman Jones plans to further extend the functionality of the Twinfield online accounting system by introducing intelligent document scanning and bank statement imports. Woodgate says, "As well as the inherent benefits of working online with clients, Twinfield has tools that improve the efficiency of record keeping and reporting. These new innovations should enable us to further automate what are usually labour intensive tasks, enabling us to offer new services and move into new market segments that would have been unthinkable with traditional accounting software."  

About Twinfield

Twinfield UK is a subsidiary of Twinfield International N.V., the European market leader in the area of online accounting. Today, more than 80,000 financial accounts are being compiled using Twinfield in 22 countries. Online accounting via Twinfield means flexible accounting, with a range of subscriptions to suit both small and large organisations. Twinfield also ensures efficient, secure, real-time data exchange between clients and administration or accountancy firms. Because Twinfield works as a web application, users can access and exchange financial reports online anywhere and anytime via a secure internet connection. For more information about the company and its services go to:

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SOURCE Twinfield