Twitter Announces First-Ever Participation In Digital Content Newfronts, Offering Slate of Digital Video and Original Programming
The company will present a content lineup spanning entertainment, news, sports and creators to brands and agencies looking to reach young, connected audiences around the globe
Mar 16, 2017, 10:00 ET
NEW YORK, March 16, 2017 /PRNewswire/ -- Twitter, the best place to see what's happening in the world, announces its participation in the Digital Content Newfronts, with its presentation taking place on May 1, 2017 in New York City. For the first time, Twitter will showcase new original content offerings and live programming to brands and agencies entering the 2017 upfront season.
"We have made major investments in video over the past few years, and being able to present the breadth, depth and quality of that content at the Newfronts is the ultimate culmination of those efforts," said Matthew Derella, VP of Global Revenue & Operations at Twitter. "In 2017 and beyond, we are investing further in the video viewing experience, content development and collaborations, and video solutions for advertisers and we are excited to tell that story to the industry."
Video consumption on Twitter continues to steadily increase and is the platform's largest revenue generating ad format. In less than a year, Twitter has innovated with top premium publishers and digital creators to produce and scale diverse content across top verticals including entertainment, news and sports. This includes NFL #TNF games and eSports, comprehensive live news and political coverage of the 2016 presidential race with partners including Bloomberg, BuzzFeed News and PBS NewsHour, and live entertainment initiatives such as the Golden Globes red carpet and Rogue One: A Star Wars Story Q&As with the cast.
In the fourth quarter of 2016, more than 600 hours of live premium video was streamed on Twitter from content partners across roughly 400 events, attracting 31 million unique viewers. This averaged approximately 50 hours of live programming per week, half of which was regularly scheduled programming. Live premium content partners saw a global impact, with approximately 33% of unique viewers outside the US, and reached younger audiences, with approximately 50% of viewers under the age of 25.
About Twitter, Inc.
Twitter, Inc. (NYSE: TWTR) is what's happening in the world right now. From breaking news and entertainment to sports and politics, from big events to everyday interests. If it's happening anywhere, it's happening first on Twitter. Twitter is where the full story unfolds with all the live commentary and where live events come to life unlike anywhere else. Twitter is available in more than 40 languages around the world. The service can be accessed at Twitter.com, on a variety of mobile devices and via SMS. For more information, visit about.twitter.com or follow @twitter.
About the Digital Content NewFronts
The Digital Content NewFronts is an annual series of events founded by AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft, and Yahoo in 2012. It is committed to the creation of valuable partnerships between brands and native digital content. Our mission is to shape the NewFronts into a new and practical marketplace for connecting the wealth of digital content and content creators to brands and their media and marketing agencies.
SOURCE Twitter, Inc.