Twitter Debuts First-Ever #HolidayIsHappening Insights Campaign

Brandwatch will be analyzing the real-time, holiday purchasing conversations across various industries like consumer tech, auto and retail - among others, as well as the general holiday mentions on Twitter. Through this analysis, Twitter and Brandwatch will be able to identify this year's most-wanted products, the brands who can expect the biggest holiday sales spikes and what moments will make this holiday season so memorable.

These insights will be brought to you live every Tuesday and Friday between 3 and 4pm EST on Cheddar (@cheddar) with the #HolidayIsHappening newsdesk, and on Twitter itself with the #HolidayIsHappening chatbot via @TwitterMktg.

The newsdesk will premiere with a special launch edition tomorrow, November 9, with Twitter's Global VP of Revenue and Operations, Matt Derella, and Cheddar CEO, Jon Steinberg, discussing this season's trends.

"We know that the holiday season is one of the biggest times of the year for marketers to make a big splash - and we also know that the holiday conversation is taking place on Twitter. Through Brandwatch, we'll be able to take a deeper dive into what's happening in real-time to unveil what people are talking about during the biggest moments of the holiday season," said Matt Derella, VP Global Revenue and Operations at Twitter.

In addition to the most buzzed about brands and products, Twitter and Brandwatch will also be sharing the consumer insights and trends garnered from the real-time discussions around tentpole holiday moments, such as Black Friday and Cyber Monday.

Make sure to tune into Cheddar every Tuesday and Friday at 3pm EST for the #HolidayIsHappening newsdesk, and catch the premiere tomorrow at 3pm EST.

About Twitter (NYSE: TWTR)

Twitter is what's happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and SMS. For more information, please visit about.twitter.com, follow @Twitter, and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.

About Brandwatch

Brandwatch is the world's leading social intelligence group offering marketers a portfolio of social and content marketing technologies. The company's flagship products, Brandwatch Analytics and the Vizia platform, fuel smarter decision making around the world. With the addition of BuzzSumo's content marketing and influencer identification platform in October 2017, the company is positioned as a leading provider of insight-surfacing technologies across the enterprise as well as for SMB customers.

The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world's most admired brands and agencies to make insightful, data-driven business decisions. The Vizia platform distributes visually-engaging insights to the physical places where the action happens.

The Brandwatch platform is used by over 1,300 brands and agencies, including Unilever, American Airlines, Whirlpool, Asos, Walmart, British Airways, and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore.

Brandwatch. Now You Know.

www.brandwatch.com | @Brandwatch |press office | contact

SOURCE Brandwatch; Twitter

Related Links

http://twitter.com/