TWIX® IS GIVING FANS THE CHANCE TO WIN TWO SOLID GOLD BARS ON GAME DAY

TWIX, the iconic brand of two, launches the Second Screen Staredown to bring two times the fun to fans during the Big Game.

NEWARK, N.J., Jan. 29, 2025 /PRNewswire/ -- TWIX^®, proudly part of Mars, is doubling the game day fun with the launch of a digital game designed around a modern human behavior: second screening. Second screening is synonymous with entertainment as a core part of how consumers engage with and react to content. Nearly four in five (79%) fans who plan to watch the Big Game say they'll be checking their phones. 60% of them say it'll be to text friends and family or catch up on social media for the internet's reaction to both the game and highly anticipated ads¹. TWIX, the brand of two, is using this insight to offer a second game for fans to engage with, while they watch the Big Game. Why? Because two is more than one!

Beginning during the first ad break after kick-off and during every unique ad break afterwards, fans can visit www.TWIX.com to play the Second Screen Staredown by holding their gaze on their phone for their chance to enter the sweepstakes. The phone's camera will track their gaze, and the longer they stare, the more entries they can earn, all in an attempt to win the grand prize: two solid gold bars (valued at approximately $170,000 USD).

"Second screening is second nature for consumers, so who better than TWIX, the iconic brand of two, to lean into the consumer behavior by celebrating the power of dual screens during the most watched sporting event of the year," said Martin Terwilliger, Marketing Vice President, Mars Wrigley North America. "The interactive TWIX Second Screen Staredown adds more fun for fans on game day and offers everyone watching a chance to be a Big Game winner, too."

To celebrate the power of two and the launch of the Second Screen Staredown Sweepstakes, TWIX is teaming up with TWO lyrical masterminds and ultimate hip-hop DUO, the Ying Yang Twins, to remind fans everywhere to tap in and play on Sunday, Feb. 9.

"We always bring two times the fun to our fans, and that's why we've teamed up with TWIX to bring football fans double the experience during the Big Game," said the Ying Yang Twins. "Giving fans two times the entertainment is what we're all about, so make sure to shoot your shot with the TWIX Second Screen Staredown next Sunday and bring home that GOLD."

Can't wait until Feb. 9? The fun kicks off way before game day, so be sure to get your warmups in ahead of the Big Game when the TWIX Second Screen Staredown website goes live on Monday, Feb. 3.

For more information on the Official Rules for the TWIX Second Screen Staredown Sweepstakes visit TWIX.com and follow TWIX on Facebook, TikTok, X and Instagram, and the Ying Yang Twins on Instagram.

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN^®, PEDIGREE^®, WHISKAS^®, CESAR^®, DOVE^®, EXTRA^®, M&M'S^®, SNICKERS^® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH^® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet. 

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube. 

¹Survey results are from an online survey of 1,213 nationally representative Americans fielded by YouGov on behalf of TWIX, 831 of which intent to watch the Big Game. The survey was fielded January 10-13, 2025 and the margin of error is +/-3%. The figured have been weighted and are representative of all U.S. adults (0+).

SOURCE Mars