NASHVILLE, Tenn., Dec. 5, 2013 /PRNewswire/ -- Two by Four, a leading integrated marketing agency, and Wrangler Workwear™, VF Corporation's newest workwear uniform brand, unveiled a campaign for Wrangler Workwear™ that celebrates the blue-collar workforce and demonstrates how it is built to be "worthy of work."
VF Imagewear, Inc., a subsidiary of VF Corporation, provides uniforms and protective apparel to numerous industries with brands such as Red Kap® and Bulwark®. Made of durable, comfortable canvas material and designed specifically for mobility, Wrangler Workwear™ is VF Imagewear's newest premium uniform workwear brand. The backside pleats and underarm gussets in shirts allow for greater reaching and stretching, while inseam gussets in pants allow for comfort when bending, squatting, lifting and climbing.
Two by Four translated Wrangler Workwear™'s offering into a campaign entitled "Worthy of Work." Print ads feature the headline "Let There Be Work." and copy that celebrates the importance and pride of hard work- "back-breaking fortitude" and days that "end drained but accomplished." Photographed by Dean Bradshaw, tradesmen from multiple industries are portrayed in a dramatic, heroic light. Two by Four also developed WranglerWorkwear.com, a website that demonstrates the product features via 360 motion graphics and product videos.
"Hard work and the people that do it deserve to be celebrated," said David Stevenson, Two by Four President and Executive Creative Director. "This brand and campaign celebrate hardworking men and their work, while demonstrating the mobility features of the product."
"Wrangler Workwear™ was designed to outlast the demands of work and industrial laundering, while maintaining the comfort and look the professional tradesman wants and needs," said David Crace, Vice President of Marketing, VF Imagewear. "Two by Four communicated our unique story and took our message to a level that celebrates the importance of blue collar work and the role it plays in our economy."
The campaign launched in June via print and digital.
About Two by Four
Founded in 1998, Two by Four is a marketing agency offering advertising, design, interactive, promotions and direct response services. For more information about Two by Four, please visit twoxfour.com.
About Wrangler Workwear™
Wrangler Workwear™ manufactures workwear apparel designed for mobility and comfort. Wrangler Workwear™ is a division of VF Imagewear, Inc., which is part of VF Corporation, the world's largest apparel manufacturer. Visit wranglerworkwear.com for more information.
SOURCE VF Imagewear