IRVINE, Calif., Jan. 15, 2015 /PRNewswire/ -- AutoAlert, Inc., North America's premier data mining, lead generation and sales opportunity provider, announced today the addition of two key vice presidents to steward a multi-million-dollar investment in its software tools and dealership performance-enhancing services.
Joining AutoAlert are Tony Rhoades as vice president, Product, and James Burton, as vice president, Portfolio Management. Rhoades is the former executive director of Information and Consumer Strategy for The Gunn Automotive Group. Burton is a former Fortune 500 executive and dealer with operational expertise from publicly held CarMax Auto Superstores, privately held independents, and AutoTrader.com's Trade-In Marketplace.
A former member of the U.S. Air Force Space Command, Rhoades spent the last 16 years delivering results in various automotive retail sales, finance, technology, and e-commerce roles, the majority of which was with Gunn Automotive Group dealerships. He has also served on the dealer advisory boards of several industry technology providers, and is a sought-after speaker for automotive industry events and conferences. Rhoades' considerable retail experience, technical background, and dealer-centric approach will serve AutoAlert well as he leads product improvement and innovation.
Burton will lead a newly created Portfolio Management team, where he will focus entirely on the performance and retention of existing AutoAlert clients. With over 18 years' experience in automotive and automotive retail services, Burton brings both a strategic perspective and tactical execution to portfolio management. His proven record of accomplishment has shown consistent performance and profit enhancement for the dealerships he has managed and supported. Burton has served on multiple advisory boards, industry panels and OEM boards.
"The addition of Tony and James will ultimately drive improved performance and profit for AutoAlert dealers," said AutoAlert CEO Brian Skutta. "Their industry knowledge, hands-on approach, and passion for our industry will drive continued innovation for our product set and utilization across our dealer base. We could not be more excited to have them on the team."
About AutoAlert, Inc.
AutoAlert is the automotive industry's leading data-mining and lead generation platform helping dealerships identify high-quality leads, increase volume of retail trade-ins, and improve customer retention. Founded in 2002, AutoAlert has provided the automotive industry with innovative software, marketing and training solutions. For more information, contact Nathan Warner, Director of Marketing at 949-398-7008 or [email protected] or visit www.autoalert.com.
SOURCE AutoAlert, Inc.