MOUNT KISCO, N.Y., April 29 /PRNewswire/ -- OTC health and beauty PR specialists Robin Leedy & Associates (RL&A), a niche brand PR and social media agency, continues its growth in the social media arena as two clients join the roster: Conair® hair care products and Fleming Pharmaceuticals' Ocean® nasal saline products. The agency will conduct social media campaigns to introduce new Conair hair products and create a brand community, as well as support the new Ocean Complete® Sinus Irrigation with targeted blog efforts.
"We're so excited to be Conair's partner and to kick off an integrated social media program to help build a community of women who have been loyal fans of this brand for decades," says Robin Russo, RL&A president. "Our goal is to engage consumers in a two-way dialogue to help them become a driving force for new product introductions, promoting category leadership and driving share of voice."
Also added to RL&A's client roster is Fleming Pharmaceuticals, a leading manufacturer of Ocean saline nasal care products. RL&A will be handling influencer outreach and strategic Search Engine Optimization (SEO) for new Ocean Complete® Sinus Irrigation.
"Our extensive OTC health PR, coupled with our growing expertise in social networking PR, provides a great foundation for our efforts for Fleming," says Russo.
RL&A gained its reputation as the PR agency for drugstore brands and is quickly becoming a social media agency of choice for brands in these types of categories, ranging from nutritional supplements to personal care products. With more than two decades of experience, including beauty brands PR, nutritional products PR, women's healthcare PR, event planning, influencer outreach (consumers and healthcare professionals) and social media marketing, the agency, including its social media division – ChatteRL&A – is creating customized communications programs that deliver targeted brand messaging, whether via editorial placements in magazines or on TV, through key bloggers and other category influencers, or on social networking sites, such as Facebook and Twitter.
For more information on social media, social networking PR, and OTC health and beauty PR programming, contact Robin Russo at (914) 241-0086, ext. 16 ([email protected] ) or Alyson O'Mahoney, ext. 13 ([email protected]), or visit www.robinleedyassociates.com.
SOURCE Robin Leedy & Associates