Two Sides North America Launches Consumer-Focused "Love Paper" Campaign
Website and ads feature sustainability facts about print and paper products related to forestry, recycling and renewable energy use in the U.S. and Canada
CHICAGO, June 25, 2020 /PRNewswire/ -- Two Sides North America today announced the launch of Love Paper, a new campaign designed to raise consumer awareness of the unique and inherently sustainable characteristics of print, paper and paper-based packaging. The centerpiece of the campaign is a consumer-friendly website, lovepaperna.org, where the click of a mouse reveals surprising facts about how print and paper products contribute to a sustainable future for us all.
"As consumers become increasingly concerned about the environmental impacts of the publications they read, the products they buy and the packaging those products come in, they need factual, science-based information to make informed purchasing decisions," says Two Sides North America President Phil Riebel. "But all too often, they have little more than unsubstantiated marketing claims like 'go green, go paperless' or 'going paperless saves trees' to guide them. We created the Love Paper campaign to make it easy for anyone to get verifiable facts about the sustainability of print and paper products from a wide variety of trusted sources."
Publisher support
A key element of the Love Paper campaign is a series of print ads that promote the sustainability of print and paper. The ads, which focus on the sustainable forestry, recycling and renewable energy advantages of paper, are available to newspaper and magazine publishers free of charge. Editor & Publisher (E&P) magazine, the authoritative journal covering all aspects of the newspaper industry, is among the ad campaign's most enthusiastic supporters.
"The newspaper industry and our suppliers are very focused on environmental sustainability, so supporting the Love Paper campaign is a natural fit for us," says E&P Publisher Mike Blinder. "We especially like the 'Paper Revolution' ad on recycling because newspaper recycling is such a big part of the American recycling success story. Nearly 70% of old newspapers are recycled into new newsprint, boxboard and other products. The Love Paper ads help us share this great story with our readers."
The full color ads are available in full page, half page (horizontal and vertical) and quarter page sizes. Publishers interested in running the ads can go to the "For Publishers" page on the www.lovepaperna.org website or email Two Sides North America at [email protected].
About Two Sides
Two Sides North America, Inc. is an independent, non-profit organization that promotes the sustainability of the Graphic Communications and Paper-based Packaging value chain and dispels common environmental misperceptions about paper products. We are part of the Two Sides global network which includes more than 600 member companies across North America, South America, Europe, Australia and South Africa. For more information about Two Sides North America, visit us at www.twosidesna.org and follow us on Facebook, LinkedIn, and Twitter.
For more information, please contact:
E: [email protected]
P: 1-855-896-7433
SOURCE Two Sides North America
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