LOS ANGELES, June 7, 2012 /PRNewswire/ -- TY KU, one of the world's best premium sake and naturally low calorie spirits producers, has named FILTER Creative Group of Los Angeles, as their creative marketing agency of record for both their sake and spirits line of beverages. FILTER Creative Group will oversee all creative direction and marketing strategy for the premium TY KU brand, including digital, experiential and event marketing, as well as celebrity and music lifestyle initiatives.
FILTER Creative Group, known for creating successful, innovative marketing campaigns for various high profile brands adds TY KU as the first luxury spirit line to its roster of clients which include Toyota, Prius, Dickies, Macy's, Guitar Center, Spotify, Converse, and Fender, among others.
"TY KU is very excited to collaborate with FILTER to develop programs that are both creative and impactful, to help educate consumers en masse on the extraordinary benefits and experience of our premium, best in class sake," said Tara Fougner, Director of Marketing for TY KU Premium Sake and Spirits. "Together, we aim to firmly establish TY KU as the first and only trusted, premium name brand in the sake space".
FILTER Creative Group will leverage its expertise and experience generating successful lifestyle campaigns for top tier products and brands to lead initiatives for TY KU covering the full spectrum of marketing including social media, contesting, event activation, and media planning as well as creative direction of celebrity spokespeople including the brand's latest partner, Cee Lo Green.
"We are huge fans of Sake and so incredibly excited to be working with the brand positioned to redefine the category," said Alan Miller co-founder of FILTER Creative Group.
FILTER Creative Group will begin work immediately.
About TY KU:
TY KU is the Premier Sake & Spirits Company, producing the world's best sake and naturally low calorie spirits. Combining premium all natural ingredients, age-old distillation/brewing techniques, modern flavor profiles and award winning packaging, TY KU believes that ingredients matter and utilizes the finest on earth for their products. www.TRYTYKU.COM
TY KU Sake: TY KU Sake is the world's best tasting, most highly awarded and fastest growing sake portfolio. Imported from Japan, TY KU Sake includes Silver (Junmai), Black (Junmai Ginjo), Coconut (Nigori), and White (Junmai Daiginjo). The TY KU Sake portfolio has been awarded many accolades, including the most prestigious: the coveted Six Star Diamond Award (AAHS), Double Gold Medal (San Francisco Int'l Wine Competition), Platinum Award (SIP), Platinum/Best in Show (World Wine Competition), Best Sake in the World for TY KU White (Bestcovery.com) and the HOT, NEW, NOW Award (WSWA).
TY KU Spirits: TY KU Spirits are naturally low calorie and include TY KU Soju and TY KU Citrus Liqueur. TY KU Soju is a premium soju (soju is the #1 selling distilled spirit in the world), delivering an exceptionally smooth taste with naturally 1/2 the calories of vodka. TY KU Citrus Liqueur's light, low calorie nature defies the stereotype that liqueurs need to be overly sugary or syrupy to deliver great taste. TY KU Citrus Liqueur is presented in the world's only illuminating bottle for which it won an iF Design Award. Both TY KU Soju and TY KU Citrus Liqueur allow consumers to make their favorite cocktails (mojitos, margaritas, martinis, etc.) with twice the taste and 1/2 the calories.
About FILTER Creative Group
FILTER Creative Group is a fast-growing entertainment and lifestyle-marketing agency devoted to championing quality music, fashion, film, products, and services of substance. FILTER has implemented marketing and advertising campaigns for numerous major companies, including Toyota, Macys, Dickies, Nike, Universal, Warner Brothers, Capitol Music Group, Interscope Records, Columbia Records, Spotify American Rag, SONY, Guitar Center, Landmark Theatres, Converse, and many others. FILTER Creative Group also has a publishing company that produces the international music magazine, FILTER. For more information please visit www.FILTERcreativegroup.com.
SOURCE TY KU Spirits