Ty Warner to Broadcast First-Ever Commercial This Black Friday

Nov 24, 2015, 13:20 ET from Ty

CHICAGO, Nov. 24, 2015 /PRNewswire-USNewswire/ -- On Black Friday, Beanie Babies creator, Ty Warner of Ty, will debut Peek-A-Boos first ever commercial. Peek-A-Boos hold all phones upright for a hands free experience – the ideal gift and stocking stuffer for this holiday season.

"Kids love plush animals and they love technology and the Peek-A-Boos change the way they interact with both," said Ty Warner. Peek-A-Boos appeal to all ages and can hold all phones and mini tablets while playing games, talking on FaceTime, or watching videos hands free.

The TV spot, created by Leo Burnett Chicago, features a catchy, danceable tune with children interacting with Peek-A-Boos. The big eyes peek over mobile phone screens – on nightstands when the alarm sounds, in a locker for sending texts between classes and on kitchen tables to practice math. The plush animals also have a soft, microfiber bottom that doubles as a screen cleaner.

"From early on, we felt we had something special. Lots of kids broke into dance during the auditions, and much of what made the final cut was improvised on set," said Leo Burnett Associate Creative Director Brandon Crockett. "We made an effort to create a song and performances that would appeal not only to kids, but their millennial parents, who were the original Beanie Baby collectors."

The spot will air on national, cable and broadcast stations throughout the holidays as consumers search for the perfect gift or stocking stuffer. In addition to large-scale TV media, the product will also be promoted in paid social and across Ty social media channels.

Peek-A-Boos retail for around $5.00 - $6.00 and can be collected in four styles including Penni the penguin, Chimps the monkey, Uni the unicorn and Pups the dog.

While interviewing Ty Warner on his radio show "Aches and Gains," Dr. Paul Christo, an MD at Johns Hopkins Hospital, recently noted that Peek-A-Boos may help alleviate "text neck." Dr. Christo explained that they may help alleviate the condition, which is caused by the repetitive motion of looking down to text message or using social media apps on a phone.

Dr. Christo says, "Peek-A-Boos are an innovative solution that may help avoid or ease Text Neck…not to mention the fact they're really cute!"

About Ty
Ty is the largest manufacturer of plush in the world. Peek-A-Boos are the latest innovation from Ty, allowing you to use your phones hands-free. 

For more information, visit our site,  Facebook page and follow us via @tyinc or Instagram via @tyinc.

About Leo Burnett Worldwide
Leo Burnett Worldwide believes in using creativity to drive dynamic business change for its clients. Through a HumanKind approach to marketing, the agency puts a brand's purpose at the center of communications to transform human behavior. Part of the Publicis Groupe, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Coca-Cola, Fiat, Kellogg's, Kraft, McDonald's, Nintendo, P&G, Samsung and Tata among others. For the past six years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report and was named an Agency to Watch on Advertising Age's 2015 A-List. In 2015, Leo Burnett was named "Network of the Year" at the International ANDY Awards, Art Directors Club, AdFest, Dubai Lynx, International YoungGuns Awards and AWARD Awards. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site,  Facebook page and follow us via @leoburnett.

About Dr. Paul Christo
Dr. Paul Christo is one of America's leading pain specialists. He hosts a nationally syndicated SIRIUS XM radio talk show on overcoming pain called, Aches and Gains. His show has earned him the John and Emma Bonica Public Service Award from the American Pain Society, recognizing distinguished contributions to the field of pain medicine through public education, dissemination of information, and public service. Dr. Christo was also selected as a Mayday Pain and Society Fellow, and a "Hero" by The Pain Community, a patient advocacy association. He's a national and international lecturer, serves on 4 journal editorial boards, has published more than 100 articles and book chapters, co-edited 3 textbooks on pain, and actively teaches medical students, residents, and pain fellows.  

For more information, please visit: www.paulchristomd.com or paul@paulchristomd.com.

Video - http://youtu.be/PlpL2Unt4qQ
Photo - http://photos.prnewswire.com/prnh/20151124/290687