TYLA, FKA TWIGS AND CAROLINE POLACHEK SHINE IN H&M'S FESTIVAL-READY S/S 2025 COLLECTION

NEW YORK, March 20, 2025 /PRNewswire/ -- H&M's S/S 2025 collection is an ode to femininity: an intriguing exploration of moods, sensibilities and identities. The campaign features a diverse collective of inspiring female icons including musicians Tyla, FKA twigs and Caroline Polachek, among others. The collection and campaign showcase H&M's strong fashion vision, exceptional design and collaboration across the music and fashion fields. The first drop of H&M's S/S 2025 Collection will be available in select store and www.hm.com from March 20th, 2025.  

The collection will be released in two chapters that complement each other as well as offer unique perspective and attitude, paying homage to the multi-faceted nature of contemporary femininity. The first drop evokes an air of ethereal bohemian, offering a fresh take on Spring style, fit for festival dressing to city chic with nods to iconic glam rock musicians and romantic styling.  

"This season, we were inspired by different stages and moments of women's lives and the richness of femininity. We wanted to offer exceptional pieces that bring energy and light. A sense of escape felt very relevant: we wanted to play with a beautiful bohemia, rock icons and festival freedom," says Eliana Masgalos, Design Director, H&M. 

The mood is a subtle and dreamy nostalgia, which blends past and present in captivating ways. Vintage-style pieces are updated with an urban and refined edge, combining looks from the 70's, 90's, and today. The mood is carefree yet sharply confident.  

The collection is rich in classic rock 'n' roll staples from voluminous sheer blouses to lace-up shirts and tunics. Pieces include intriguing textural detailing such as ornate edging on collars and cuffs, intricately crocheted dresses, mini-skirts with braiding or stitch embellishments, and laser-cut pleated ruffle skirts. The structured and tougher elements add balance – from a striking studded blazer to a 70s multi-pocket jacket in leather.  

Accessories speak to boho spirit featuring slouchy shoulder bags in a variety of sizes and finishes, including lace-up seams. These can be styled with snake-print slippers and waist-belts, and festival-ready biker boots. Jewelry includes antique-style pendant necklaces, tassel earrings, chunky bangles and chokers, rings and elegant cuffs in metal and resin-style materials. 

The collection is the perfect start for Spring: filled with a sense of freedom, vitality, spirit and light. H&M will celebrate the launch with a festival blending fashion and music in Los Angeles on April 9^th. This event will pay homage to the city, celebrating its dynamic relationship to cinema, sound and style. More details will be announced. 

Link to collection images: here 

Link to campaign site: here 

Contact: [email protected]

SOURCE H&M