U-Swirl Opens Cafe in Waco TX

Marks 21st Cafe in the Chain

Sep 20, 2011, 09:07 ET from U-Swirl, Inc.

HENDERSON, Nev., Sept. 20, 2011 /PRNewswire/ -- U-Swirl, Inc. (OTCQB: SWRL), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, today announced that Waco, TX Franchisee, Texas Swirl, opened the 21st store in the company's rapidly growing chain.  "We couldn't be more pleased with our newest addition to the chain.  The cafe is 3000 square feet and represents the essence of the U-Swirl Brand," says Terry Cartwright Chief Operating Officer of U-Swirl Inc.  He continued, "The decor offers comfortable cafe style seating for more than 60 guests inside with additional seating on the patio.  You have room for the whole family, or you can even bring the entire little league team after the game.  This is not your small, take out by default, yogurt shop."

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This press release contains forward-looking statements regarding the timing and financial impact of U-Swirl, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in U-Swirl's  periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report  for the year ended December 31, 2010. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. U-Swirl, Inc. undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

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