U-Swirl Signs Deal to Open Cafe in Philadelphia, PA

Currently Developing Cafes in 13 states

Sep 21, 2011, 09:03 ET from U-Swirl, Inc.

HENDERSON, Nev., Sept. 21, 2011 /PRNewswire/ -- U-Swirl, Inc. (OTCQB: SWRL), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, today announced that they have signed a deal with franchisee Ageless Care Alternatives, LLC to open a U-Swirl Frozen Yogurt Cafe in the Greater Philadelphia area.  "As consummate advocates for healthier living and longtime business owners in the healthcare industry we were very excited to venture into the healthier sector of the frozen dessert market," said Pat Long of Ageless Care.  "After extensive due diligence of the many brands popping up in the industry we realized that teaming up with U-Swirl offers us the greatest recipe for long term success," added partner Michael Taggart.

"U-Swirl prides itself on developing sound long term relationships with the highest caliber franchisees and we couldn't be happier with our relationship for the Philadelphia market," said Hank Cartwright, Chairman of U-Swirl, Inc.

You may find Information on U-Swirl, Inc. at the company's website http://www.u-swirl.com/.

Safe Harbor Statement

This press release contains forward-looking statements regarding the timing and financial impact of U-Swirl, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in U-Swirl's  periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report  for the year ended December 31, 2010. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. U-Swirl, Inc. undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

FOR MORE INFORMATION
PLEASE CONTACT U-Swirl, Inc.
Phone 702-586-8700
Fax 702-834-8444
Email: info@u-Swirl.com

SOURCE U-Swirl, Inc.



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