NEW YORK, Aug. 30, 2017 /PRNewswire/ -- Ubimo, a leading location intelligence technology company, and Advantage Media Solutions, a leading digital media and programmatic solutions company that partners with brands to identify, engage and influence the behaviors of consumers, announced a partnership today. Together, they are pioneering a comprehensive, intent-based mobile targeting solution for brands and retailers to reach customers with precise geographic and behavioral targeting.
"It has been a rewarding experience for our data scientists to work with Advantage's unique shopper data," said Ubimo's VP Product, Michal Neufeld. "Our technology is able to generate insight-rich retail data, and transform everyday consumer behaviors into an intelligent predictive model."
Advantage Media's proprietary MomentAware™ technology combines real-time and historical shopper geo-location, digital content consumption, and situational data, with past purchase, behavioral and demographic data. The combination of Advantage Media's proprietary retail purchase intent data with Ubimo's proprietary location platform and advanced machine-learning technology, enables brands to identify the places and moments consumers are most open to messaging and then surround these audiences throughout their unique paths-to-purchase in order to drive engagement, purchases, loyalty and ROI.
"Advantage Media is excited to be partnering with Ubimo to expand our mobile-targeting offering to our clients," said Kim Riedell, SVP, Advantage Media Solutions. "Today, more than ever, consumers are spending an abundance of time on their mobile devices. The combination of Advantage Media's proprietary shopper purchase-intent data with Ubimo's technology enables retailers and brands to connect with consumers at the right time, at the right location, and on the right device during the buying journey."
Advantage Media and Ubimo's audience graph technology is commercially available and already being used by a variety of leading customers.
"Edgewell has been working with Advantage Media to execute our shopper marketing campaigns for several years," said Jonathan Rhyan, Sr. Category Shopper Marketing Manager at Edgewell Personal Care, which includes brands such as Schick, Hawaiian Tropic and Playtex in its portfolio. "Leveraging Advantage Media's unique ability to correlate shopper frequency with their intent, location & behavioral data, we've been able to significantly optimize our campaign spend, and maximize our return-on-investment."
About Ubimo Ubimo is the leading Location Intelligence (LI) technology company. Ubimo's solutions empower data driven organizations to aggregate, analyze, and activate geospatial information.
Ubimo's Location Intelligence Platform leverages proprietary geo based technology and advanced Artificial Intelligence methodologies. Ubimo enables customers to connect real world behaviors with 1st & 3rd party data to make better decisions. With Ubimo's LI Platform you can go beyond analytics and generate actionable predictive intelligence, at scale.
About Advantage Media Solutions Advantage Media Solutions provides a fully integrated suite of digital media solutions uniquely designed to identify, engage and influence the behaviors of shoppers. The company's proprietary MomentAware™ technology combines real-time and historical shopper geo-location, digital content consumption, and situational data with past purchase, behavioral and demographic data to predict precisely when, where, and how shoppers are most receptive and open to influence. Advantage Media Solutions provides greater insight for retailers and CPG brands by surrounding shoppers throughout their unique paths-to-purchase in order to drive engagement, loyalty, purchases, and ROI.