IRVINE, Calif., April 7, 2016 /PRNewswire/ -- Ubiquity, Inc. (OTCBB: UBIQ) ("Ubiquity" or the "Company"), a vertically integrated, technology-focused media company, announced that its CEO Chris Carmichael was featured on the CEOWorld.biz with his insight for executives on using Virtual Reality in their marketing programs.
The article entitled: "The Future is Now: Virtual Reality Creates New Branding Opportunities," looks at the growing availability of virtual reality (VR) for consumers, along with VR experiences produced by a growing number of brands and media companies. One reason why VR is becoming more available is that the devices, such as Google Cardboard, are becoming less expensive. Additionally, VR experiences which can be accessed through the devices are being developed by everyone from documentary film makers, media companies, major brands and more.
A major point in the article is that VR experiences provide an excellent opportunity for brands to connect with consumers using VR-delivered stories. For example, a car brand could develop a VR in which driving a specific car is part of the story conveyed in that specific VR experience.
The article states: "There is no question that going forward, branding strategies must include a VR component. As part of that, brand managers and marketing teams must learn about the possibilities of VR, and learn how to use this nascent advertising platform to the best advantage."
Ubiquity Corporation has developed a series of patents in the area of immersive advertising and virtual reality. The Ubiquity studio is currently producing VR experiences on a variety of topics.
Read the full CEOWorld.biz article:
About Ubiquity, Inc. (OTCBB: UBIQ)
Based in Irvine, CA, Ubiquity is a vertically integrated, technology-focused media company. Ubiquity is focused in five specific areas with a robust portfolio of patents and intellectual property. The Company has developed an intuitive user interface making access to all content from any device in a simple, consistent format. Ubiquity enables the search and identification of any object and image in all video and digital media and has developed a platform for mobile transaction including the integration of payments, money transfers, coupons and gifts. Ubiquity has also developed an industry-leading, intuitive, immersive consumer experience for all web-based activity. Finally, the company allows for the personalization of all content, whether public or private, in a unique accessible way. Ubiquity's intellectual property and unique cloud-based technology combines Mobile as a Service ("MaaS") with Software as a Service ("SaaS") to enable its customers to structure their content and data in a mobile cloud to deliver innovative user experiences to their multiscreen communities and audiences worldwide. Through Ubiquity Labs the company is leveraging an extensive portfolio of intellectual property spanning Web 3.0, immersive advertising, video compression, content distribution, e-commerce, and mobile applications to support the commercialization of new technologies. In addition, Ubiquity intends to pursue strategic licensing opportunities. Ubiquity, Inc. owns 51% of Sprocket Hong Kong Ltd., and receives 60% of the revenue generated from Sprocket HK Ltd. For more information go to www.ubiquitycorp.com
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SOURCE Ubiquity, Inc.