UBM TechWeb Expands Marketing Services Business

Newly Expanded Organization and Fortified Product Line Combines Online Product Development and New Services to Deliver Marketing-as-a-Service (MaaS)

Nov 30, 2010, 09:00 ET from UBM TechWeb

SAN FRANCISCO, Nov. 30, 2010 /PRNewswire-FirstCall/ -- UBM TechWeb, the global leader in media and business information services, announced an expanded focus on Marketing-as-a-Service (MaaS), a fast emerging trend around packaged marketing applications and products delivered as a service.  UBM TechWeb's Marketing Services business, which currently manages over 1,100 service engagements annually, is bolstered by a product and service delivery team, enhanced technology-driven product development capabilities, and new leadership. 

Heading the newly expanded organization is Anthony S. Adams, who has been promoted to Senior Vice President of Marketing Services, Product Strategy and Delivery in addition to his current CTO title.  Adams's unique blend of technology, marketing and product development expertise will accelerate the organization's mission of delivering MaaS.  Reporting to Anthony are marketing services veterans, Elliot Kass, Vice President of Content Marketing, and Pamala McGlinchey, Vice President, Client Marketing.

This leadership team will focus on developing new products, capabilities, and services, while continuing to work closely with UBM TechWeb's more than 4,000 marketing clients.  The MaaS team is comprised of 60+ marketing professionals, with expectations of growth to meet increased demand in 2011. 

The expanded UBM TechWeb portfolio of MaaS products and new service offerings will include:  new community and social media products, interactive, on-demand digital publishing products, iPad and tablet applications, and a new suite of marketing analytics products and services.

"MaaS represents the fusion of people, process and platforms; both brand and technology," said Tony Uphoff, CEO of UBM TechWeb.  "The expansion of our Marketing Services team represents a clear acknowledgement of how important MaaS is becoming to our customers and our commitment to serving their needs."

"Our move to Marketing-as-a-Service is being driven by redefining how we deploy our marketing expertise, utilize technology, and configure customized marketing products and programs," said UBM TechWeb's Anthony Adams.  "I am excited to lead a talented team of marketing, content, design, technical, and client management talent that delivers innovative, customized solutions for our clients."

The company launched its first marketing services organization in 1995 as a custom media business. Since then UBM TechWeb has grown into the market leader in marketing services and is projected to grow 21% in 2010.  UBM TechWeb has been consistently recognized for its award winning work for a wide range of marketers and technology companies.  

For more information, please go to http://www.ubmtechweb.com/marketing-services.

About UBM TechWeb

UBM TechWeb, the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology.  Through its core businesses – media solutions, marketing services and professional information – UBM TechWeb produces the most respected and consumed brands, applications and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web & Digital professionals, Software and Game developers, Government decision makers, and Telecom providers) actively participate in UBM TechWeb's communities. UBM TechWeb brands includes: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat and EnterpriseConnect; large-scale online networks such as InformationWeek, Light Reading and Gamasutra; research, training and certification services, including HDI, Pyramid Research and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology.  UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.


Scott Vaughan

UBM TechWeb