UCHealth, Colorado's Largest Health Care System, Partners with August Allen to Integrate Augmented Reality Into Their Mobile App

DENVER, Aug. 10, 2022 /PRNewswire/ -- UCHealth has selected August Allen as its augmented reality partner to help deliver entertaining and meaningful content to visitors and patients in their facilities.

The Colorado-based health care system is leveraging the power of Augmented Reality (AR) to create an immersive user experience that blends the digital and physical worlds.

"Through the UCHealth app patients and visitors in a UCHealth facility will have the opportunity to engage with a variety of experiences designed to help entertain, educate and relax them," said Nicole Caputo, UCHealth's senior director of experience and innovation. "As we develop our AR program, our goal is to bring immersive and meaningful content to the communities we serve."

August Allen, the Denver-based marketing agency, will lead the charge on creative strategy and partner with UCHealth to develop the AR experiences.

"We are very excited to be the first to bring augmented reality experiences to UCHealth. Augmented Reality has grown into its own and has become a critical tool for brands to capture consumer attention and grow a relationship with their customers," said Justin Hayes, August Allen's creative director.

The first experiences are expected to be available in October 2022.

August Allen is a full-scope digital marketing agency based in Denver, Colorado. They are known for specializing in custom AR solutions and digital marketing services that result in winning campaigns for their clients. For more information about August Allen, please visit augustallen.com.

UCHealth is an innovative, nonprofit health system that delivers the highest quality medical care with an excellent patient experience. UCHealth includes over 28,000 employees, 12 acute-care full-service hospitals and hundreds of physicians across Colorado, southern Wyoming and western Nebraska. With University of Colorado Hospital on the CU Anschutz Medical Campus as its academic anchor and the only adult academic medical center in the region, UCHealth is dedicated to providing unmatched patient care in the Rocky Mountain West. Offering more than 150 clinic locations, UCHealth pushes the boundaries of medicine, providing advanced treatments and clinical trials and improving health through innovation.

For media inquiries, please get in touch with Kristina Veltri, Communications Director, 720-822-4074 or Kelli Christensen, Media Relations Manager with UCHealth 720-848-5809

SOURCE August Allen