UGG® Remains Number One Searched Term for the 2014 Holiday Season

NEW YORK, Dec. 5, 2014 /PRNewswire/ -- For the third year in a row, "UGG" was the most searched term on Cyber Monday, securing three of the top twelve most sought-after items this holiday season, according to Experian.

"From a brand that began with the iconic Classic boot to one that now incorporates products for women, men's, kids, loungewear, outerwear, accessories and home, we are thrilled to have established a leading lifestyle brand that is giving consumers exactly what they want," says UGG President Connie Rishwain.

"To hear that we are once again the most searched term is so exciting for us," says Rishwain. "We know our consumers have an emotional connection to UGG that echoes warmth, comfort and a sensation that feels like nothing else. While the holiday shopping season seems to start earlier every year, Cyber Monday is a great way to officially kick off the gift giving season."

Once again named one of "Oprah's Favorite Things," UGG has consistently remained one of the top gift giving items throughout the holidays. In addition to being Cyber Monday's top searched item, UGG is the only non-electronic brand that has consistently secured a spot in Experian's top five.  The brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles well beyond the original sheepskin boot.  UGG is a global leader in the categories of men's and women's loungewear, outerwear accessories and home product. All UGG stores are equipped with "Infinite UGG," granting shoppers access to an endless aisle of products and sizes at any time.

About UGG Australia
Founded in 1978, UGG Australia has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles well beyond the original sheepskin Classic boots. UGG Australia is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering footwear, loungewear, outerwear, home products, accessories and handbags under the UGG Women, UGG for Men, UGG Kids, UGG Handbags, UGG Loungewear, UGG Home and I HEART UGG® product lines. UGG Australia concept and outlet stores offer the ultimate brand experience with 130-plus locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, visit our website, www.uggaustralia.com, and our blog, blog.uggaustralia.com. Follow us on Twitter, Instagram, Facebook, Pinterest and Vine.  #THISISUGG

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, I HEART UGG®, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 130 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

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SOURCE UGG Australia

Related Links

http://www.uggaustralia.com