UK Consumer Satisfaction Index 2012 Homewares | Verdict Consumer Report

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UK Consumer Satisfaction Index 2012 Homewares | Verdict Consumer Report

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UK Consumer Satisfaction Index 2012 for homewares is based around individual retailers and provides a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year. Measures and ranks customer satisfaction for all significant retailers in the sector over six years (2007-2012) Includes ratings for price, range, quality, service, convenience, ambience, layout and facilities. Use these to understand strengths and weaknesses Identifies the biggest CSI winners and losers in homewares this year, highlighting those that pose the greatest threat to your business Following four consecutive years of dominance at the top of the CSI homewares league table, shoppers now only rank John Lewis in third place. IKEA has held firm and is now top while M&S has won second place. IKEA dominates the rankings for range, and has done since 2009, six points clear of its closest rival Dunelm Mill Marks & Spencer and John Lewis stand out above the rest for quality in homewares with this year's second place retailer John Lewis a massive 39 points ahead of third placed homewares specialist Dunelm Mill John Lewis, with its impressive commitment to service through employee engagement, has come out top for this attribute once more. Even a drop of 21 points has not been enough for it to be threatened by its closest rival Argos, which is still 15 points behind. What is driving satisfaction for different retailers in homewares? Which retailers have improved the most? What are your competitors' strengths and weaknesses and how can you exploit them by adapting your own strategies? How are drivers of satisfaction changing in terms of importance in the consumers' eyes? What impact is the economy having on drivers of satisfaction?

Table of Contents

•About CSI

•Summary of findings – Homewares

- Strong range leaves IKEA top as John Lewis slides to third

- Wilkinson remains top for price and rises five places overall

- Convenience snapped up by Sainsbury's

- Marks & Spencer makes biggest quality gains, displacing John Lewis

- John Lewis still outscores on service

- Gains made in ambience at expense of Dunelm Mill

SYNOPSIS AND COMPARATIVES

•Homewares

RANKINGS

•Overall ranking – homewares

•Winners since last year – homewares

•Losers since last year – homewares

•Rankings for range – homewares

•Rankings for price – homewares

•Rankings for convenience – homewares

•Rankings for quality – homewares

•Rankings for service – homewares

•Rankings for ambience – homewares

•Rankings for facilities – homewares

•Rankings for layout – homewares

TABLES

•Table: CSI comparison of homewares with all retail 2012

•Table: Retailers ranked by overall CSI score 2012

•Table: Homewares retailers with the most significant gains in overall CSI score 2012

•Table: Homewares retailers with the most significant losses in overall CSI score 2012

•Table: Retailers ranked by latest CSI score for range 2007–12

•Table: Retailers ranked by latest CSI score for price 2007–12

•Table: Retailers ranked by latest CSI score for convenience 2007–12

•Table: Retailers ranked by latest CSI score for quality 2007–12

•Table: Retailers ranked by latest CSI score for service 2007–12

•Table: Retailers ranked by latest CSI score for ambience 2007–12

•Table: Retailers ranked by latest CSI score for facilities 2007–12

•Table: Retailers ranked by latest CSI score for layout 2007–12

FIGURES Companies Mentioned To order this report:Gasoline Stations Industry: UK Consumer Satisfaction Index 2012 Homewares | Verdict Consumer Report

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