UK's Jewellery Awards Applauses The Diamond Store

Aug 02, 2013, 06:45 ET from

LONDON, August 2, 2013 /PRNewswire/ -- is proud to announce that they won 'Etailer of the Year 2013'  at the Jewellery Awards 2013, hosted by Dawn O'Porter at the NationalHistoryMuseum

The Diamond Store took home the plaque for Etailer of the Year at this year's Jewellery Awards, now in its 20th year. Not only are the awards the most reputable in the industry, it was the first year to date that a brand without a "bricks and mortar" store won the award, setting a benchmark for years to come. The judges quite simply said "it is rare that I give a company top score, but this company deserves it."

The award criteria was based on excellence in design layout and ease of navigation, innovative marketing and promotions, customer service, its point of different, online technology, and evidence of online growth. With online commerce taking the world by storm, The Diamond Store has had to adapt to the 21st Century using innovative social media, video and customer review ideas to excel themselves. Judges explained that they "stand head and shoulders above others who are doing the same thing and are an example to the industry."

The Diamond Store online brings you a sanctuary of luxury jewellery, turning any special occasion into a memorable one. Each item is part of a bigger story, and The Diamond Store makes it complete. They engage with you at every step of the way and simplify the process, whether purchasing a ready-made or a specially designed piece.

As the UK's largest online diamond retailer, they have not only excelled in 98% customer satisfaction and online trading, but also the personal customer service for each purchase, youtube clips and imagery, making sure each person has someone at hand for any query or question. Their ethos is to gain trust from the customer which in turn generates confidence when buying.

Their fully trained team understands that jewellery is an investment, but recognises the cost of such luxuries, so they cut out the high street costs; there is a choice for each individual. There is no pressure to buy, and you can browse the collections as many times as you'd like (without the guilt of annoying a shop assistant). If you're looking for inspiration, you can even see a live feed of what other people are thinking about… or ask one of their personal shoppers.

Gary Ingram says, "We are honoured, proud and privileged to have won this award and heard such great feedback from the judges to only help us excel further in the next coming year."

Gary Ingram