Ultimate Beverages Launches Hard Rock Vodka

BOCA RATON, Fla., Sept. 7, 2011 /PRNewswire/ -- Boca Raton, Fla.-based Ultimate Beverages has licensed the Hard Rock brand from Hard Rock Spirits, LLC and has unveiled a new premium vodka that will redefine the industry.  Hard Rock Vodka is now available in retailers, bars and restaurants throughout Florida.  

"Hard Rock is one of the most recognizable global brands," said Serge Abecassis, chairman/CEO of Ultimate Beverages. "We look forward to making a big splash with our fantastic new Hard Rock Vodka throughout Florida and beyond."

Hard Rock Vodka is a premium, world class vodka imported from England. The vodka is distilled from the highest quality grain and filtered six times for exceptional smoothness and taste.  

Designed to reflect the spirit of the Hard Rock brand, the bottle is destined to become an icon.  The Hard Rock Vodka bottle is instantly recognizable with an elaborate etched glass image of an intricately designed guitar representing the brand's rock 'n' roll heritage.

Hard Rock Vodka is bottled by LiDestri Spirits of Rochester, New York and distributed by Southern Wine & Spirits. Hard Rock Vodka will soon be available nationally. Visit Hard Rock Vodka at http://www.facebook.com/hardrockvodka, http://hardrockvodka.com and http://www.twitter.com/HardRockVodkas.

Image: http://piersongrant.com/images/hrv_1.75liter_front.jpg

About Ultimate Beverages

Ultimate Beverages, headquartered in Boca Raton, Fla., was founded in 2009 to manufacture, produce, promote, and distribute vodka and other spirits. Ultimate Beverages is fully integrated to evolve and redefine the Premium Spirits industry with its revolutionary approach and quality products.

Chairman/CEO of Ultimate Beverages Serge Abecassis entered the spirits business in 2008 with the introduction of the designer, ultra-premium Silver Dagger Vodka and Silver Dagger Dragon Fruit Vodka through a separate venture. Both Silver Dagger Vodkas are available nationwide.

Prior to entering the spirits arena, Serge and Natalie Abecassis and Steven Rifkind partnered to introduce Silver Dagger Apparel, which has become an established and respected brand in fashion, lifestyle, art and music. Artists such as Akon, Timbaland, Flo Rida, Jamie Fox, TalibKweli, T-Pain, Slash, Ray J, Matt Damon, Usain Bolt, Gabrielle Union, Hulk Hogan and Missy Elliot are among the celebrities who have been seen wearing the original, one-of-a-kind designs.  Throughout history, the silver dagger has served as a badge of courage. The Silver Dagger brands are today's badge of honor, designed to reflect, reveal and enhance an individual's true inner personality and appreciation for fine craftsmanship.

SOURCE Ultimate Beverages