Uncharted Opens Second Illinois Retail Location in Wheaton, IL

Building on the successful launch of the inaugural Oak Brook store, Uncharted expands in the region

WHEATON, Ill., April 15, 2025 /PRNewswire/ -- Uncharted, a retail experience that reignites the joy of discovery, announced the opening of its newest store in Wheaton, IL. Since launching its first store in Oak Brook, IL in November, Uncharted has exceeded expectations, becoming the highest performing store in TPS Group Holdings' portfolio of brands. A sister brand of The Paper Store, Uncharted is designed for those seeking an escape from daily routines. The Wheaton store marks the second Uncharted location in Illinois and the third nationwide.

The new Wheaton storefront is centrally located in Danda Square at 116 Danada Square West (near Ulta) and spans an impressive 12,076  square feet, employing over 25 local team members. Four additional Uncharted stores are slated to open in Illinois in 2025 as part of the company's $60 million investment in new and existing stores over the next four years.

"As we expand the Uncharted brand in Illinois, Wheaton was the perfect choice for our second location," said Tom Anderson, President and CEO of The Paper Store. "The overwhelming response to the Oak Brook store has inspired us to find additional communities in Illinois where Uncharted will resonate. We look forward to bringing our selection of top products and unique experiences to the Wheaton community."

An Uncharted store visit is a journey of discovery, engaging all the senses and offering delightful surprises with each trip. Customers will find a constantly changing array of fresh and popular brands, including viral Swedish BUBS candy,  Dubai chocolate, Jellycat, and fashion faves like Free People, Crocs, Baggu, and UGG, along with expansive home decor, beauty and toy departments. Additionally, the Wheaton location will provide unique in-store experiences, including ear piercing, a kids' play nook, a jewelry charm bar and a BEVI hydration station.

Uncharted will host a vibrant grand opening event on June 7th and 8th  with doors opening at 9 AM. Each day, the first 100 guests (18+) will receive a mystery Joy Reward cards up to a $20 value. Customers can also enter to win a $200 Uncharted gift card. Shoppers outside of the Chicago area can explore Uncharted and shop online, by visiting  www.uncharted.com.

About Uncharted

Uncharted is a vibrant retail destination where exploration and discovery meet. With a carefully curated selection of leading brands and must-have products, Uncharted offers an ever-changing assortment of fashion, accessories, jewelry, beauty, and more. Whether shopping for yourself or a loved one, Uncharted creates moments of joy with every visit—inspiring  you to explore beyond the expected and indulge in the thrill of the unknown. www.uncharted.com

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SOURCE The Paper Store