Uncrustables® Brand Launches Higher Protein PB&J To Power Your Day

Packed with 12g of Protein and More Fiber, New Uncrustables Give Morning Snacking A Delicious Glow Up!

ORRVILLE, Ohio, Sept. 29, 2025 /PRNewswire/ -- Uncrustables® Sandwiches, the beloved brand known for its iconic frozen sandwiches, is proud to announce the release of two groundbreaking products: Higher Protein PB&Js, Uncrustables Bright-Eyed Berry Sandwich and Uncrustables Up & Apple Sandwich. Designed to meet the needs of busy mornings, these new flavors deliver 12 grams of protein per sandwich, making it the highest protein offering in the Uncrustables portfolio and across widely distributed PB&Js. In addition to the protein boost, these new offerings feature more fiber and whole grains, supporting a more balanced start to the day without compromising on taste or convenience.

The launch features two delicious flavors:

• Bright-Eyed Berry™ – Peanut Butter & Strawberry Jam Sandwich
• Up & Apple™ – Peanut Butter & Apple Cinnamon Jelly Sandwich

Crafted for flavor and quick, no-fuss mornings, these frozen sandwiches are a perfect fit for those seeking a protein-packed start to their day. Whether you're heading to school, work, or the gym, Uncrustables higher protein PB&Js are your go-to snack for morning momentum.

"We're redefining what it means to be a morning person by helping consumers start their days in a more delicious and convenient way," said Chris Achenbach, Marketing Director at The J.M. Smucker Co. "As traditional breakfasts give way to whatever you can grab, sip, or snack on first, Uncrustables is ready for them. This launch is about delivering real satisfaction. In the midst of morning chaos – where time is short and routines are unpredictable – Uncrustables steps in with unmatched flavor and function."

Uncrustables higher protein sandwiches are individually wrapped and ready to enjoy straight from the freezer – no prep required. Each sandwich features creamy, craveable peanut butter paired with fruit-forward jams or jelly, delivering 12g of protein in a satisfying, flavor-packed bite. These new additions complement Uncrustables' existing lineup of Grape, Strawberry, Honey, Raspberry, Chocolate Flavored Hazelnut Spread, Reduced Sugar Grape, Reduced Sugar Strawberry and seasonal limited-edition flavors. Whether it's breakfast, a mid-morning snack, or a lunchbox essential, Uncrustables offers a variety of options to fit every schedule and taste. All products feature Unbeatably Soft Bread, Baked Fresh in the USA®, with no high-fructose corn syrup, artificial sweeteners, or colors.

The product is designed to meet the growing demand for functional, high-protein foods that fit seamlessly into fast-paced lifestyles – the new Uncrustables® Sandwiches will be available nationwide starting October 2025 at Kroger, Walmart and Target, with an 8-count box retailing for $10.46. 

About The J. M. Smucker Co.   
At The J.M. Smucker Co., it is our privilege to make food people and pets love by offering a diverse family of brands available across North America. We are proud to lead in the coffee, peanut butter, fruit spreads, frozen handheld, sweet baked goods, dog snacks and cat food categories by offering brands consumers trust for themselves and their families each day including Folgers^®, Dunkin'^®, Café Bustelo^®, Jif^®, Uncrustables^®, Smucker's^®, Hostess^®, Milk-Bone^® and Meow Mix^®. Through our unwavering commitment to producing high quality products, operating responsibly and ethically and delivering on our Purpose, we will continue to grow our business while making a positive impact on society. For more information, please visit jmsmucker.com.

The J. M. Smucker Co. is the owner of all trademarks referenced herein, except for Dunkin'^®, which is a trademark of DD IP Holder LLC. The Dunkin'® brand is licensed to The J.M. Smucker Co. for packaged coffee products sold in retail channels, such as grocery stores, mass merchandisers, club stores, e-commerce and drug stores, as well as in certain away from home channels. This information does not pertain to products for sale in Dunkin'^® restaurants.

Contact: 
Whitney Hartman
[email protected] 

SOURCE The J. M. Smucker Co.