Understanding How Consumers Make Value Tradeoffs Wins USD $85 Million Settlement for Optimal Strategix Group (OSG) Client

NEWTOWN, Pa., May 21, 2014 /PRNewswire/ -- Optimal Strategix Group (OSG), a leading marketing consulting, insights, analytics and technology firm, announced today the results of a patent infringement settlement case which leveraged OSG's Customer Centric Approach™.

In a recent jury trial, an OSG Client was awarded $85 million in a settlement from a technology patent infringement case against a leading technology giant. Attorneys for the plaintiff were informed by the jury in the trial that OSG's proprietary technology enabled methodology, ASEMAP(SM) (developed by OSG's Chief Research Advisor and Adam's Distinguished Professor Emeritus of Marketing and Management Science, Professor V. Srinivasan) was instrumental in quantifying the market value, building the case, and influencing the jury in awarding the settlement. 

The ASEMAP(SM) (Adaptive Self-Explicated Multi-attribute Preference) Methodology, published in the American Marketing Association's Journal of Marketing Research issue of February 2011, assists in measuring and analyzing how consumers make tradeoffs between benefits or features represented by the patent and price. Advanced analytics, performed by OSG, quantified the value basis consumers placed on the improvements from the patented feature.

Commenting on the outcomes of the case, Dr. Sukumar, founder and President stated, "Congratulations to Professor V. Srinivasan. ASEMAP(SM)  is core to understanding what motivates consumers to make the decisions they make and how much value they place on specific features and benefits. The methodology has been shown over hundreds of client engagements to be able to predict customer desired outcomes and value perceived more accurately than other techniques, and is proven to help clients become customer centric by understanding what future outcomes customers really want."

About Optimal Strategix Group, Inc.

Optimal Strategix Group, Inc. (OSG) provides marketing strategy consulting, analytics and technology services to help clients achieve growth through customer centricity. OSG serves global Fortune 1000 companies in the consumer goods, business to business, life sciences, and healthcare sectors. Headquartered in Newtown, PA, OSG currently has offices in New York City, San Francisco, Atlanta, Bangalore, Manchester (U.K.), and Brussels.

Contact:
Cory Pierce
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SOURCE Optimal Strategix Group