Unicorn Media and Float Left Interactive Partner to Provide Comprehensive 'Over-the-Top' Video Solutions

Nov 01, 2011, 09:00 ET from Unicorn Media, Inc.


Application Development Firm to Build Front-End Applications Powered by Unicorn ONCE™ Technology Platform

TEMPE, Ariz., Nov. 1, 2011 /PRNewswire-USNewswire/ -- Unicorn Media, Inc., a leader in video workflow optimization technology, today announced a strategic partnership with Float Left Interactive, Inc. a leader in application development services for Internet-connected devices. Unicorn Media and Float Left Interactive will provide a comprehensive solution for video service providers looking to extend their reach by distributing their content over-the-top to all three-screens: television, mobile, and web.

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Float Left Interactive is a software development company specializing in "over-the-top" solutions which enable video service providers to monetize and captivate their audiences on all three screens: television, mobile, and web. Float Left Interactive will partner with Unicorn Media to develop custom applications, subscriber management, and paywall and billing services that will be powered by Unicorn ONCE™. Unicorn Media's patented Unicorn ONCE™ technology allows users to ingest their content once and deliver to any Internet-connected device while allowing for dynamic ad integration and analytics across all platforms. This combination of technology solutions will allow video content owners to broadcast and monetize their over-the-top content worldwide to millions of viewers on Internet-connected devices such as Smart TVs, iDevices, Blackberry, Android, Roku, Tivo and more.

Unicorn ONCE™ is not a client SDK or server-stitched solution, it is patented technology that allows Unicorn customers to ingest their content one time and receive a single URL in return, while optimizing monetization across every platform by allowing for targeted, dynamic ad integration on-the-fly and real-time analytics on any device through Unicorn VISION™. Unicorn ONCE™ is layered on top of the Unicorn ELEMENTS™ technology platform; Unicorn's modular suite of workflow optimization tools that make the distribution of content to any IP-enabled device less time consuming and less expensive, enabling content owners to cut cost and maximize profitability.

"For maximum reach, our customers are looking for ubiquitous syndication on every device," said CEO, Float Left Interactive, Tom Schaeffer. "While our company is focused on developing the front-end applications, Unicorn Media has done a great job on providing a backend infrastructure that's equipped to deliver to today's leading connected devices. It's giving our customers the best of both worlds."

"Float Left Interactive's application development tools will be a valuable asset to video publishers – especially those currently using our Unicorn ONCE™ technology, allowing them to monetize even more of their video libraries. Unicorn Media partners with companies that empower media companies of all sizes to distribute and monetize their content to every device imaginable," said Bill Rinehart, Founder and CEO, Unicorn Media.

About Unicorn Media, Inc.
Unicorn Media, Inc. is a digital media management provider that helps companies deliver media to any device, anytime, anywhere, while providing real-time analytics on any platform. Unicorn's core services include Unicorn ONCE™, Unicorn VISION™ and Unicorn ELEMENTS™, technology that allows users to syndicate to any Internet-connected device, track content in real-time across any platform and optimize workflow to maximize profitability. http://www.unicornmedia.com.

About Float Left Interactive, Inc.
Float Left Interactive is a software development company specializing in "over-the-top" solutions which enable video service providers the ability to monetize and captivate their audience on all three screens: television, mobile, and web. http://www.floatleftinteractive.com/


SOURCE Unicorn Media, Inc.