Unicorn Media Enables Customers To Easily Comply with New FCC Closed Captioning Regulations for Online Video

Beginning September 30, 2012, Network and Web Video Sites Must Comply with New Rules

Sep 06, 2012, 09:00 ET from Unicorn Media, Inc.

TEMPE, Ariz., Sept. 6, 2012 /PRNewswire/ -- With the proliferation of smartphones and tablets, mobile and online video consumption has grown exponentially as more viewers access content via the web rather than from television sets. Advocates for the hearing impaired successfully lobbied to broaden regulations designed to improve access to television programming by including online broadcast of TV shows as content that must include closed captioning. New requirements go into effect on September 30, 2012, and Unicorn Media, the leading Internet video solutions provider, is ready to assist partners with a complete closed captioning compliance solution.

The Twenty-First Century Communications and Video Accessibility Act, which was first signed into law in 2010, expands closed captioning requirements to promote access to content for hearing impaired viewers. At the end of this month, television networks and web video sites will be required to provide closed captioning for all TV content available online.

Unicorn Media makes compliance with these regulations simple for its customers by providing a closed captioning solution for publisher content management systems and an ability to instantly embed closed captioning content directly into publisher files. The Unicorn Media solution enables API access and facilitates embedding closed captioning information in a standard technical format.

"With Unicorn Media, publishers and broadcasters can easily comply with new closed captioning requirements," said Bill Rinehart, Founder, Chairman and CEO of Unicorn Media. "By accessing a patented technology platform that allows content owners to monetize content for any screen, Unicorn Media clients can also meet new closed captioning requirements."

Designed to broaden closed captioning requirements in phases, the Twenty-First Century Communications and Video Accessibility Act requires broadcasters and publishers to provide closed captioning for the online broadcast of all TV programming as of September 30, 2012 and expands requirements over time to include other types of video content.

To find out more about Unicorn Media, its closed captioning solution and its unique content monetization platform, please visit www.unicornmedia.com.

About Unicorn Media, Inc.
Unicorn Media, Inc. is the leading provider of Internet video solutions that enable companies to maximize IP video profitability. Our patented technology, Unicorn Once™, allows customers to ingest video content one time and deliver it to every Internet-connected device via a single URL. Content owners can monetize their content on any device by dynamically inserting targeted ads and analyzing content and ad performance in real-time on every platform, allowing for on-the-fly changes to maximize profitability.

SOURCE Unicorn Media, Inc.