Unicorn Media Powers Ad Delivery to Mobile Devices for TidalTV

Nov 29, 2011, 09:00 ET from Unicorn Media, Inc.


TEMPE, Ariz., Nov. 29, 2011 /PRNewswire-USNewswire/ -- Unicorn Media, a digital media management provider, today announced that it is powering the delivery of ads to mobile devices and OTT devices for TidalTV, a video advertising platform and solutions provider, through its Unicorn ONCE™ technology. Unicorn ONCE™ facilitates TidalTV's ability to work with its publishing partners to help monetize content across multiple platforms—such as smartphones, tablets, Roku, Tivo, smart TVs, etc.—in response to advertisers' growing interest in reaching consumers wherever and whenever they consume video.

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Unicorn ONCE™ is a patented technology solution that allows video publishers to deliver their content to any Internet-connected device with one simple step, then simultaneously allows for dynamic ad insertion and analytics across these same platforms.  Similarly, Unicorn ONCE™ allows ad platforms like TidalTV to greatly reduce the complexity of managing and delivering ad inventory by allowing them to upload their ad content one time, then dynamically target ads in real-time across every platform.   

"TidalTV has the dual responsibility of helping our publishing partners optimize their inventory across the spectrum of emerging, multi-screen platforms, while also ensuring that our advertisers have the tools necessary to follow consumers across the many devices on which they now watch video," said Kevin Haley, Chief Scientist, TidalTV. "Partnering with Unicorn Media, a leader in multi-screen video delivery and analytics, has helped us achieve both of these important objectives at scale."

Together, Unicorn's modular suite of workflow optimization tools, including its technology platform Unicorn ELEMENTS, analytics tool Unicorn VISION™, and multi-screen ad targeting and analytics technology Unicorn ONCE™ make the distribution of content to any IP-enabled device less time consuming and less expensive, enabling content owners to cut cost and maximize profitability.

"Tidal TV is an excellent example of the way in which Unicorn ONCE™ creates opportunities for monetizing content," Bill Rinehart, Founder and CEO, Unicorn Media. "Our customers can seamlessly distribute their ad and video content via a single URL to any Internet-connected device, dynamically insert ads on-the-fly, and analyze all their content on any platform. We've not only given them the ability to distribute content more easily and efficiently, we've also enabled them to monetize that content on any device."

About Unicorn Media, Inc.
Unicorn Media, Inc. is a digital media management provider that helps companies deliver media to any device, anytime, anywhere, while providing real-time analytics on any platform. Unicorn's core services include Unicorn ONCE™, Unicorn VISION™ and Unicorn ELEMENTS™, technology that allows users to syndicate to any Internet-connected device, track content in real-time across any platform and optimize workflow to maximize profitability. http://www.unicornmedia.com.

About TidalTV, Inc.
TidalTV is a video advertising platform and solutions provider that flawlessly connects some of the world's most powerful brands with their targeted consumers. Working with over 1,000 premier content creators and publishing partners, TidalTV has access to an online addressable universe from third-party providers, offering the ability to target precise consumer segments by demographic, psychographic and behavioral metrics. TidalTV's industry-leading, mathematically-based consumer targeting technology guarantees that advertisers extract maximum value from every media impression, and that publishers monetize their audience most effectively.  TidalTV leverages the power of consumer data and ad decisioning to increase accountability, optimize performance and deliver tangible ROI within video campaigns. TidalTV is headquartered in Baltimore, MD, with offices in New York, Los Angeles, Chicago, San Francisco and London. For more information, visit www.tidaltv.com.

SOURCE Unicorn Media, Inc.