Unicorn Media Technology Platform Delivers Video for Womensforum.com


Sep 08, 2011, 08:00 ET from Unicorn Media, Inc.

TEMPE, Ariz., Sept. 8, 2011 /PRNewswire/ -- Unicorn Media, Inc., a digital media management provider, is powering the delivery of video for Womensforum.com, a leading women's lifestyle network reaching 17-20 million unique visitors per month. Womensforum.com selected Unicorn Media's workflow optimization tools and modular technology platform for a customized video delivery solution tailored to meet their unique requirements.

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Womensforum.com is one of the Internet's leading communities for women. The Womensforum.com network consists of articles, blogs, forums, and videos featuring information pertaining to women, such as parenting, food, health, style, living, entertainment, love and relationships, and more.

Womensforum.com chose Unicorn Media's technology platform after testing dozens of video platforms and players and determined that Unicorn Media was the only company able to meet their unique enterprise class delivery requirements with features including sophisticated scheduling capabilities, dynamic playlists and more. In addition, Unicorn Media also had the capability to build additional features and functionality that Womensforum.com requested.

Unicorn Media's technology platform, Unicorn ELEMENTS™, provides Womensforum.com with all the tools necessary to quickly and efficiently ingest, manage, syndicate and analyze their content, and enables the network to deliver media to any Internet-connected device as their mobile delivery strategy expands. Unicorn Media provides Womensforum.com with unique scheduling capabilities, which other providers could not deliver. The solution also includes Unicorn VISION™, Unicorn Media's real-time analytics, which allows Womensforum.com to quickly and easily pull reports to analyze usage and consumption and better optimize their video model for maximum profitability.

"After testing multiple platforms and video players, Unicorn Media was the only technology that could deliver the solution we needed. It's allowed us to implement our video model and deliver videos in a way no other platform could permit," says Jodi Beck, Editor in Chief at Womensforum.com.

"Womensforum.com had specific requirements which we were able to meet due to our modular design and extensive rest API technology, allowing us to easily customize solutions for video publishers on any scale. Our workflow optimization tools and real-time data warehouse were designed to allow our customers to quickly and easily deliver video anywhere, anytime and on any device," says Bill Rinehart, Founder and CEO of Unicorn Media.

In addition to Unicorn's suite of workflow optimization tools, its patented Unicorn ONCE™ technology enables content owners to ingest and deliver video to any Internet-connected devices such as iPad, iPhone, Android, Blackberry, Windows Mobile 7, game consoles, set-top boxes, etc. while providing dynamic ad integration and real-time analytics across any platform via Unicorn VISION™.

About Unicorn Media, Inc.

Unicorn Media, Inc. is a digital media management provider that helps companies deliver media to any device, any time, anywhere, while providing real-time analytics on any platform. Unicorn's core services include Unicorn ONCE™, which allows content owners to ingest media one time and deliver everywhere and Unicorn VISION™, which provides real-time analytics across any Internet-connected device. These services are layered on Unicorn's core technology platform, Unicorn ELEMENTS™, which is a modular suite of workflow optimization tools that enable publishers to customize their online video strategy. Founded by Limelight Networks founding CEO, Bill Rinehart, and headquartered in Tempe, AZ, privately held Unicorn Media, Inc. has offices in Los Angeles, San Francisco, Chicago and London. For additional information, please visit: http://www.unicornmedia.com

About womensforum.com

Womensforum.com is one of the Internet's leading communities for women, reaching 17-20 million unique visitors per month. Founded in 1996, Womensforum.com has provided women around the world with personal and social interactions by engaging audiences in conversation and thought using the Internet. The network consists of articles, blogs, forums, and videos featuring parenting, food, health, style, living, entertainment, love and relationships, and more. http://www.womensforum.com

SOURCE Unicorn Media, Inc.