Unicorn Media Video Platform Monetizes Mobile and Webisodic Video Content for Fun Little Movies

Media-As-A-Service 4.0™ Provides Streamlined Workflows and Real-Time Analytics for Mobile Content

TEMPE, Ariz., Jan. 4, 2011 /PRNewswire-USNewswire/ -- Unicorn Media, Inc., the provider of enterprise grade online video workflow tools and technology, has announced that it is providing its Media-as-a-Service 4.0™ platform to Fun Little Movies. Known for creating and distributing high quality mobile and webisodic advertainment, Fun Little Movies will be utilizing the Unicorn Media platform to ingest, distribute, analyze and monetize their library of mobile content to global distribution outlets representing mobile, web, television and DOOH (Digital Out of Home Advertising).

Unicorn's Media-as-a-Service 4.0™ platform is a highly scalable architecture designed to handle the high-volume publishing requirements of growing online properties and initiatives such as Fun Little Movies, allowing them to easily ingest their extensive library of content once, and deliver multiple formats to a long list of global distribution outlets. Unicorn's patented technology allows for the delivery of that content to over 4,400 IP-enabled devices. By combining device detection with network strength detection, the platform delivers the appropriate stream and guarantees the highest quality viewing experience. Unicorn's modular platform allowed Fun Little Movies to choose only the services it needed and greatly reduced previous workflows for ingesting and distributing content, while adding the ability to maximize profitability through real-time analytics.

Fun Little Movies is one of the top content providers for Sprint's mobile deck since 2004 and currently has contracts globally with distributors representing mobile, web, television and DOOH (Digital Out of Home Advertising). With their control over a wide variety of trans-media outlets, Fun Little Movies benefits brands by offering a significant advantage over ad agencies that do not have libraries of content or significant distribution contracts in place. The company has an extensive library of licensed short films and series, some of which is created in-house. Frank Chindamo, President, Fun Little Movies says, "Unicorn Media has given us the tools to deliver on the high demand for our content, making it possible for us to automate the process internally. We can also see who is viewing our movies, for how long, and on which devices.  Gone are the days where we had to follow people onto the bus and look over their shoulders!"  

"Fun Little Movies needed the right set of tools to syndicate their product quickly and efficiently. Not only does our technology solve for that, it gives them additional products that they can easily incorporate when they are ready to expand. We are happy to have them on board and looking forward to watching their business take off," says Bill Rinehart, Founder and CEO, Unicorn Media.

Fun Little Movies President, Frank Chindamo, will be speaking at Digital Hollywood at CES in Las Vegas, Nevada on the panel discussion titled 'Video on the Smartphone and Tablet - Programming, Content Relationships, Dealmaking and Commerce' on Thursday, January 6th at 4:00 p.m. Unicorn Media's CTO, AJ McGowan will also be speaking at CES at the DCIA conference on Friday, January 7th at 4:00 p.m. on the panel discussion titled 'The Impact on Consumer Electronics Manufacturers of Cloud Computing Deployment.'

About Unicorn Media, Inc.

Unicorn Media, Inc. has developed groundbreaking video workflow solutions that change the way content owners deliver their media assets online. With a focus on publisher profitability, Unicorn lowers the costs of video management and improves revenue generation capabilities through actionable real-time information. The flexible Media-as-a-Service™ architecture enables Unicorn Media customers to choose the services that best suit their needs through its comprehensive video platform or by augmenting their existing system with individual components. With real-time cloud analytics for understanding audiences and dynamic media synchronization for delivering content to any online destination or Internet-connected device, Unicorn Media has revolutionized the process for running a profitable online media property. Founded by Limelight Networks founding CEO, Bill Rinehart, and headquartered in Tempe, AZ, privately held Unicorn Media, Inc. has offices in Los Angeles, San Francisco and Chicago. For additional information, please visit: http://www.unicornmedia.com

About Fun Little Movies

FLM specializes in the development, production and distribution of original content for global distribution on mobile phones, the Internet and portable devices. Its mission is to contribute to love and to laughter by providing fun, funny, advertiser-friendly comedy to every person on Earth.  Fun Little Movies was the first U.S. company to produce comedic films for mobile phones worldwide, and launched as a channel on Sprint TV in 2004.  FLM's "Fun Funny Phone Films" have won 23 awards. In Feb. 2009, they took the Grand Prize at Mobile Content World in Barcelona in the MoFilm awards, given by Kevin Spacey. See http://www.mofilm.com/blog/2009/02/19/english-as-a-second-language-wins-the-grand-prize-at-the-mofilm-mobile-festival-2009/.   They've also won CTIA's "World Smallest Film Festival" and two Golden Eagles at the American Cine' Awards, as well as The Content Award at Cannes in 2008, over MTV and Orange. FLM was also a finalist at: The Cannes Film Festival for Best Short Film, the 2008 Mobile Content Award in London, the 2008 and 2009 Mobile Excellence Awards, and the 2006, 2007 and 2009 Mobile Entertainment Magazine Awards for Best Video.  Fun Little Movies have aired on numerous TV networks worldwide including HBO, Showtime, CBS, Playboy, MTV and Comedy Central.  FLM's mobile comedy can be watched on iPhones, Sprint, Verizon, Nokia, MSN Mobile and ATT mobile phones, on Babelgum.com, MSN.com, Revver.com, Vuze.com and many other top video sites, and on other mobile and Internet platforms. FLM has been a cover story or featured in CNN, the BBC, Forbes Magazine, the L.A. Times, the NY Times, the Washington Post, Variety, Hollywood Reporter, CBS and Wired Magazine. See the Fun Little Movies Press Kit and the Ericsson Telecom Report.

SOURCE Unicorn Media, Inc.