LINCOLN, Neb., Oct. 26, 2017 /PRNewswire/ -- Garnier, the world's leading naturally-inspired skin and hair brand, announced today that Union College students will receive a green garden made from recycled beauty and personal care products for their Lincoln, Nebraska community. These students are winners of Garnier's national Rinse, Recycle, Repeat campaign, created in partnership with TerraCycle, the world's leader in the collection and repurposing of hard-to-recycle post-consumer waste, and DoSomething.org, the largest organization for young people and social change.
Launched in April 2017, the goal of Rinse, Recycle, Repeat was to educate America's youth about the importance of recycling beauty and personal care #empties in the bathroom and help Garnier and TerraCycle towards their goal of diverting 10 million beauty and personal care #empties from landfills by end of 2017. To date, approximately 9,604,885 pieces of personal care and beauty waste have been recycled since inception of the Garnier and TerraCycle recycling program in 2011.
The team of students from Union College competed against 49 other schools to collect and recycle 7,657 empties throughout the month of April. As a result of their efforts, the new green garden will be donated to Community Crops' existing 46th garden, one of the area's most impactful grassroots organizations that provides education and resources for members of the community to grow their own food. The revamped garden will include raised beds, picnic tables, park benches and waste receptacles, and be open to the public following a ribbon-cutting ceremony at the Community Crops build site on October 27, 2017.
"We wanted to make a positive change in our community and the Rinse, Recycle, Repeat competition was a great platform to get people involved and passionate about recycling," said Victoria Nichols, team captain of the Union College volunteers. "The Garnier green garden is a symbol that we were able to do our part by keeping 7,657 empties out of landfills, and informing others about the benefits of conserving natural resources and reducing waste."
Since its first community garden in 2003, Community Crops has become a non-profit horticultural resource providing education, advocacy and experiences to grow local food. The organization offers 12 community garden sites, a training farm, a successful Community Supported Agriculture program, youth garden, cooking education and a regular farmers' market stand.
"The donation from Garnier will lead to more meaningful engagement in our community garden, that nearly 60 local families currently use to grow their own food," said Kelsey Varisco, Garden Program Manager, Community Crops. "The new seating options and shade structure will provide a welcoming space to sit and engage with others, and to take a rest from their hard work in the garden. Thank you Union College for winning this valuable addition to our community!"
In addition to the Green Garden instillation in Lincoln, Nebraska, Garnier has donated nine other Green Gardens throughout the country. These gardens have engaged hundreds of thousands of individuals in the surrounding communities and many of them grow fruit and vegetables for local schools in impoverished areas where children do not have access to nutritional lunches.
"At Garnier, our mission is to develop naturally-derived, responsible beauty products that are good for you and the planet. We are very proud of the Union College winners and all of the students across the country who participated in Rinse, Recycle, Repeat to help us spread the word about the importance of recycling in the bathroom to make a positive impact on the environment and future generations," said Ikdeep Singh, President of Maybelline, Garnier and Essie at L'Oréal USA.
Garnier's Commitment to Sustainability
The recycled materials in the Lincoln, Nebraska Green Garden were collected through Garnier's Personal Care and Beauty Recycling Program, which was established in partnership with TerraCycle to encourage audience members to recycle their beauty and personal care products. The program is the first-ever beauty and recycling program that facilitates the collection and recycling of beauty #empties that otherwise cannot be recycled by providing complimentary shipping of #empties to TerraCycle. Since its inception in 2011, the Garnier Beauty Recycling Program has diverted more than nine million #empties out of landfills, which are turned into pelletized lumber for raised garden beds, benches, trash receptacles and other elements for community Green Garden around the country.
To learn more, please visit http://www.garnierusa.com/garnier-green.
For over 100 years, Garnier has created innovative, performance-driven products covering all types of beauty needs. Present in more than 65 countries, the brand draws its strength from its young and resolutely optimistic spirit. Garnier's expertise has expanded to cover several areas in the beauty field with iconic and world renowned products in hair care, hair styling, hair color, skin care and more. At Garnier, we embrace individuality by creating must-have beauty products that harness the power of nature and technology to help everyone look good and feel better every day. With Garnier, the best hair starts with strength. For more information, please visit www.garnierusa.com.
Founded in 2001, TerraCycle, Inc., is the world's leader in the collection and repurposing of hard-to-recycle post-consumer waste, ranging from used chip bags to coffee capsules to cigarette butts. The waste is collected through free, national, brand-funded recycling programs, as well as various consumer and government-funded models. The collected waste is reused, upcycled or recycled into a variety of affordable, sustainable consumer products and industrial applications. Each year, across 21 countries, TerraCycle collects and repurposes billions of pieces of waste, donating millions of dollars to schools and charities in the process. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com.
DoSomething.org is the largest tech company exclusively for young people and social change. We're activating 5.5 million young people (and counting!) to make positive change, online and off, in every US area code and in over 131 countries. When you join DoSomething.org, you join something bigger than yourself. You team up with the young people who have clothed half of America's youth in homeless shelters. And cleaned up 3.7 million cigarette butts from the streets. And run the largest youth-led sports equipment drive in the world. And more! You've got the power and the passion to make an impact -- we'll help you get it done. Welcome to DoSomething.org. Let's Do This.
Golin on behalf of Garnier
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SOURCE Garnier USA