Union Equity, Inc.'s Wholly Owned Subsidiary Helps Develop Product for the Growing $47.7 Billion Pet Products and Services Market

ORLANDO, Fla., May 16, 2012 /PRNewswire/ -- Union Equity, Inc. (PINKSHEETS: UNQT) is pleased to announce that its wholly owned subsidiary, Natural Product Laboratories LLC, has a new customer; Doolittle & pup™. Natural Product Laboratories is producing an initial order of 500 pieces of Doolittle & pup's natural dog shampoo product. Doolittle & pup™ will be marketing its new natural dog shampoo to high end pet retail establishments throughout the United States.    

According to the American Pet Product Association (APPA), Americans spent approximately $47.7 billion on pet products and services in 2010, an increase of 4.8% over 2009. Since 1988, pet ownership has expanded from 56% of households to 62%. That is approximately 71.4 million homes and approximately 46% of all households own more than one pet; according to www.franchisehelp.com.

The pet industry in the United States and many other countries is booming. Americans, for example, own more pets than ever before. Growth in the sector is derived both from increasing pet ownership as well as from increased spending per pet. Pet pampering is becoming the norm, as pet owner spending has moved far beyond simple food and grooming expenses to include innovative and specialized premium products. The bottom line: people increasingly view their pets as part of the family and are willing to spend even during difficult economic times, according to www.franchisehelp.com.

"Natural Product Laboratories has done a great job developing our revolutionary product for us," stated Mariah Doolittle owner of Doolittle & Pup "We look forward to marketing our product through Whole Foods and several other high end pet retail shops. We will continue to work with Natural Product Laboratories to develop our product and plan on increasing our orders in the near future."

"This is a great opportunity for us to expand into the growing pet products and services industry," stated Mel Wilt Director of Operations for Natural Product Laboratories LLC "We will have a continued relationship with Doolittle & Pup and look forward to developing a tremendous amount of their remarkable product."

To Learn more about Natural Product Laboratories, please call the toll free number: 888-522-2550

To Learn more about Doolittle & Pup™, please visit: http://doolittleandpup.com/home/

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About Doolittle & pup™:

Doolittle & pup ™ was developed out of need for a truly all-natural pet skincare line that contained no harsh or harmful ingredients. The Company's products are made with all-natural, herbal, and organic ingredients that have been tested over the last several years. These ingredients are safe and effective for treating the symptoms related to several forms of dermatitis and sensitive skin conditions. There are no potentially toxic or irritating ingredients used, Sulfates, Synthetic Fragrance, Perfumes, or Dyes, Parabens, Phalphates, Paraffin, Diethanolamine (DEA), Propylene Glycol, or Formaldehyde, in addition to common pet allergens such as wheat, dairy, nuts, and soy. Doolittle & pup ™ products are formulated to help soothe and relieve itching and redness, promote hair and fur re-growth, and are PH balanced to provide your pet with lasting relief, a shiny healthy coat and nourished skin.

About Natural Product Laboratories LLC:

The Natural Product Laboratories LLC (NPL) laboratory and production facility is located in Melbourne, Florida and is FDA regulated and certified as well as Green Seal approved to produce the highest quality skin-care, personal care, hair, pet, baby and sunscreen products. The Company specializes in formulizations of new product lines as well as reverse engineering existing products. The staff includes a licensed chemist and certified microbiologist, with over 25 years' combined experience. NPL's skilled production team and broad range of equipment allows them to accommodate almost any size order. Packaging capabilities include a wide range of sizes for both professional and retail use.

Safe Harbor Act:

This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

Contacts:

David Donlin
Cervelle Group
407-299-2377

SOURCE Union Equity, Inc.