Union First Market Bank Launches iPad app

RICHMOND, Va., Sept. 4, 2012 /PRNewswire/ -- It's easier to manage finances anytime, anywhere on your iPad^®, thanks to Union First Market Bank's Tablet Banking for the iPad powered by Intuit Financial Services.  Customers can now access a wide variety of mobile banking functions directly from their iPad including:

• View account balances and account transaction history.
• Transfer funds between eligible accounts.
• Pay bills on the spot.
• Locate nearby ATMs and branches.
• Access their financial institution's mobile website.

"Union launched its mobile banking platform last year with iPhone and Android apps, in addition to text banking capabilities. More than 8,700 customers have downloaded the apps and more than 8,300 are enrolled in text banking, but a need for an app designed specifically for the iPad still existed," said G. William Beale, chief executive officer of Union First Market Bank. 

A recent Intuit study¹ of 50,000 mobile banking customers found that people using a combination of online and mobile solutions are 45 percent more likely to interact with their financial institution than those who only go online. The Union First Market Bank tablet banking app for the iPad has complete end-to-end security, so consumers can safely access their finances anywhere, at any time. 

"Having the ability to bank when, where and how you want is a key driver of customer satisfaction.  With more branches and ATMs than any other community bank in Virginia, and a growing mobile banking solution, Union is able to meet that key customer demand," Beale concluded.

The tablet banking app for the iPad from Union First Market Bank can be downloaded from the Apple App Store(sm).  Additional information about the iPad App can be viewed at http://www.bankatunion.com/home/personal/online/mobile.

ABOUT UNION FIRST MARKET BANKSHARES CORPORATION
Headquartered in Richmond, Virginia, Union First Market Bankshares Corporation (NASDAQ: UBSH) is the holding company for Union First Market Bank, which has 94 branches and more than 150 ATMs throughout Virginia. Non-bank affiliates of the holding company include: Union Investment Services, Inc., which provides full brokerage services; Union Mortgage Group, Inc., which provides a full line of mortgage products; and Union Insurance Group, LLC, which offers various lines of insurance products. Union First Market Bank also owns a non-controlling interest in Johnson Mortgage Company, L.L.C.

Additional information on the Company is available at http://investors.bankatunion.com.

(Logo:  http://photos.prnewswire.com/prnh/20091027/NE00206LOGO )

ABOUT INTUIT FINANCIAL SERVICES
Intuit Financial Services helps banks and credit unions grow by offering innovative online and mobile banking solutions that make it easier for consumers and businesses to manage their money. Applying more than three decades of customer insights and innovation to design its products, Intuit provides solutions that help financial institutions achieve higher customer engagement and profitability. Learn more at www.ifs.intuit.com.

iPad is a registered trademark of Apple Inc.
¹ http://www.banking2020.com/2011/11/03/intuit-financial-services-4th-annual-survey-key-findings/

SOURCE Union First Market Bank