Union First Market Bank Supports Financial Literacy Programs Across Virginia

Apr 17, 2012, 12:01 ET from Union First Market Bankshares Corporation

RICHMOND, Va., April 17, 2012 /PRNewswire/ -- Union First Market Bank today provided an update on its financial literacy efforts across Virginia through its sponsorship of the EverFi My Money, My Future program and its support of the Teach a Child to Save Day on April 24.

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"April is 'Financial Literacy Month' and Union has been working hard throughout the year to improve the financial literacy of students throughout Virginia," said G. William Beale, chief executive officer of Union First Market Bankshares.  "By giving students the skills they need to become wiser consumers of financial products, Union helps them make smarter choices with their money – both now and in the future."

In 2011, Union First Market Bank made a commitment to help support and underwrite the EverFi My Future, My Money program in more than 70 Virginia high schools across the Commonwealth of Virginia.  Along with the Genworth Foundation, the statewide sponsor, Union First Market Bank helped in rolling out the My Money, My Future program this school year and to date more than 3,800 students in Union First Market Bank's footprint have either completed or are currently utilizing the platform. Across Virginia there have been more than 10,000 students who have taken advantage of the course.

The EverFi My Money, My Future program is an online platform that aligns with Virginia Standards of Learning and uses the latest in new media technology to teach, assess and train high school students in more than 600 core concepts of personal finance.  Video, messaging tools, unique 3D environments, RSS feeds, avatars, and gaming components enable students to explore real-world settings, from the floor of the New York Stock Exchange to a used car dealership.  Through exploration of real life situations, students are able to absorb financial lessons contained in the following learning modules and topics:

  • Wants versus needs
  • Savings
  • Banking
  • Payment types, interest rates and credit cards
  • Credit scores
  • Financing higher education
  • Renting versus owning
  • Insurances and taxes
  • Consumer fraud
  • Investing

More than 600 elementary students are expected to participate in a lesson from Union employees that teaches them basic financial concepts and the difference between wants and needs on April 24, which is "Teach a Child to Save Day."  The students also will be given a "piggy bank" coloring set and asked to draw or color what they want to save for inside the piggy bank.

Headquartered in Richmond, Virginia, Union First Market Bankshares Corporation (NASDAQ: UBSH) is the holding company for Union First Market Bank, which has 98 branches and more than 160 ATMs throughout Virginia.  Non-bank affiliates of the holding company include: Union Investment Services, Inc., which provides full brokerage services; Union Mortgage Group, Inc., which provides a full line of mortgage products; and Union Insurance Group, LLC, which offers various lines of insurance products.  Union First Market Bank also owns a non-controlling interest in Johnson Mortgage Company, L.L.C. 

Additional information is available on the Company's website at http://investors.bankatunion.com. The shares of the Company are traded on the NASDAQ Global Select Market under the symbol "UBSH."

SOURCE Union First Market Bankshares Corporation