Union Square Advisors Forecasts Opportunity for Tech Deal Activity in 2023

The firm shares 2023 predictions and insights related to technology M&A, financings, capital markets dynamics and tech trends to watch in its sixth annual outlook report.

NEW YORK and SAN FRANCISCO, Jan. 18, 2023 /PRNewswire/ -- Following the challenges of 2022, Union Square Advisors, a technology-focused investment bank, forecasts enticing deal opportunities in the technology industry this year. These perspectives and other insights are showcased in the firm's 2023 Outlook Report, "Navigating the Path Forward", released today.

Union Square Advisors notes that 2022 created a difficult deal-making environment, marked by stubborn inflation, the war in Ukraine, chronic supply chain problems and the lingering effects of COVID-19. While the firm expects to see volatility continue this year, it is optimistic that the fundamentally solid US economy will lead to a calmer deal making environment.

The firm believes the present economic downturn is nearing the bottom and that markets will turn for the better in 2023, with Americans possessing $4+ trillion in savings collectively, individual and institutional investors becoming more eager to provide financing, many companies still hiring and the Federal Reserve moving aggressively to curb inflation.

The report delves into more detail on the following trends in technology, M&A and capital market financings:

• Technology M&A: Continued Activity During Challenging Conditions: Despite the tough deal-making environment last year, with market indices dropping to 12-month lows toward the end of 2022, strategic and private equity buyers were still active and printed some large technology deals. Although the macroeconomic and geopolitical backdrop will continue to create volatility for M&A and financings, Union Square Advisors believes we will continue to see strong activity, even if volumes remain low near-term, and anticipates a pickup as the year progresses. It is an attractive valuation environment for buyers, many of which are flush with cash, and targets will need to intelligently evaluate and pursue their strategic and financing alternatives as they navigate the choppy markets.
• Private Capital Markets Will Prevail with Creative Investment Strategies: While the macroeconomic environment will remain challenging in 2023, Union Square Advisors predicts that private capital can still be raised by utilizing creative investment strategies. The firm expects strategic investments and heightened activity within private markets, as corporates and sponsors plan to tap into the dry powder held by private credit, private equity, and venture capital investors.
• Mega Tech Trends: The technology ecosystem is experiencing both disruption and consolidation, creating an abundance of investment opportunities. In 2023, Union Square Advisors will be watching key trends and areas such as strong risk management software, resilience-based enterprise technologies and infrastructure software, thriving enterprise AI technology and ESG growth, among others.
• Know Your Suppliers, Know Yourself: As corporations looked to minimize risks across their supply chains and third-party vendor ecosystems, Know Your Supplier (KYS) solutions continued to grow in importance in 2022. Union Square Advisors expects to see increased investments in risk management technology as large strategics continue to build out their product suites in response to customer demand, regulatory tailwinds and trending technology offerings.
• Increased Deal Activity in Infrastructure Software: In 2023, Union Square Advisors expects deal activity within infrastructure software to ramp up as current macro headwinds dissipate. Key trends that are exciting the infrastructure software industry include changes to consumer and enterprise identity infrastructure, the continued consolidation of containers and technologies enabling application containerization, and a shifting investment focus from Web3 to Generative AI. 
• The Consolidation of Customer-Centric Software: Union Square Advisors is seeing companies focus on consolidating across Customer Experience (CX) software and migrating toward Customer Engagement platforms that serve as the foundation for a complete data strategy. In 2023, the firm expects the shift toward critical software capabilities that can clearly point to ROI will continue, especially with tighter budgets amidst a tighter labor market.
• Back Office Technology to Continue its Strong Run: Union Square Advisors expects a positive trend in back office technology in 2023, specifically with supply chain risk management, digital finance and ESG solutions technologies as major focus areas.  
• AIoT, Industrial Technology and ESG: Trends to Watch: With consolidation activity continuing to accelerate in 2023 and beyond, Union Square Advisors predicts that Next Generation AI and Artificial Intelligence of Things (AIoT) technologies and platforms will continue to be attractive areas for deal activity, as enterprises are looking to future-proof their organizations. The firm also predicts that ESG offerings will continue to be in high demand for enterprises as new government regulations take effect this year.

"Financial downturns like what we experienced in 2022 happen quite regularly, averaging one every four to five years, and historically, each one has concluded with a stronger economic environment on the other side," said Carter McClelland, Chairman and Co-Founder, Union Square Advisors. "We believe the US economy is fundamentally solid, and investors are eager to find optimal capital solutions, which is why we remain optimistic that calmer seas and ample deal activity are within our reach."

"Our number one recommendation for the year ahead? Don't sit idle," Ted Smith, Union Square Advisors President and Co-Founder added. "The technology industry is still shining a light on unprecedented advancements – from predictive analytics to password-less technologies, to Generative AI and more. We remain confident that these bright spots and others within technology will fuel strong deal activity in the year ahead."

To read the full report, visit: http://www.usadvisors.com/wp-content/uploads/2023/01/USA-2023-Outlook-Report.pdf

About Union Square Advisors
Union Square Advisors is a leading technology-focused investment bank that offers strategic mergers & acquisitions advice and execution, agented private capital financing and debt capital markets advisory services. Founded in 2007, with offices in San Francisco and New York, Union Square Advisors works with leading public and private technology companies, private equity, venture capital and family offices. Our expertise spans many aspects of the technology landscape, including Enterprise Software and Infrastructure, FinTech, Healthcare IT, Internet+Digital Media, eCommerce, Consumer Software, AIoT & Industrial Technology and other key segments. Since inception, Union Square Advisors has advised on more than 160 strategic transactions, valued in excess of $115B. For more information, please visit http://www.usadvisors.com.

Media Contacts:
Kayce D'Onofrio
Prosek Partners for Union Square Advisors
M: 908.358.4724
[email protected]

Jennifer Hallahan
Union Square Advisors
O: 212.376.1770
M: 917.912.2006
[email protected]

SOURCE Union Square Advisors