Unique Aviation Business Unifies Marketing Efforts

FT. LAUDERDALE, Fla., April 20, 2011 /PRNewswire/ -- Holland Sheltair Aviation Group, an aviation company offering fixed base operations (FBOs), property leasing and facility construction with 40 plus years of experience, today announced that it has unified all three divisions of the company under one brand, Sheltair.  As part of the rebranding effort, the company is unveiling a redesigned logo, as well as collateral materials and new website, www.sheltairaviation.com.

Previously segmented into three lines of business – Sheltair Aviation Services, Sheltair Aviation Facilities and Holland Builders, Inc. – the new, integrated Sheltair is not only revamping its look, but also overhauling its message and strengthening its culture.

Jerry Holland, Sheltair CEO, stated, " Our experience in the construction of aviation-related facilities, like FBOs, hangars and on-the-field offices, as well as our background in FBO ownership and airport property leasing is unique in this industry. We are focusing our efforts on making sure that customers and prospects know about our wide-range of exclusive capabilities and ensuring that our employees benefit from and are able to articulate these advantages."

The rebranding effort creates additional continuity for the 300-plus employees working in different areas of the business. An internal communications campaign being implemented encourages consistent messaging to the entire workforce, more open communication between the different areas within the company and increased education through various electronic and in-person tactics.

External branding will include an updated Sheltair logo, new company website, new signage for buildings and vehicles, and new print materials for customers. Sheltair's company history and significant brand recognition influenced the updated logo, which is a more modern evolution of the existing Sheltair logo. The new website combines the three focuses of the company - FBOs, properties and construction - in one easy to navigate site.

The updated logo, materials and website were created by the Sells Agency of Little Rock, Arkansas. Sheltair is also working with the agency to create a multi-channel marketing campaign, which is forthcoming.

About Sheltair

Sheltair is a Ft. Lauderdale, Florida based company offering services in FBOs, Properties and Construction. The company serves aviation communities through their network of 13 fixed base operations throughout Florida, New York and Georgia, as well as through their properties division and construction division covering 18 airports.  Sheltair employs more than 300 people.

SOURCE Sheltair