Unique New Game Helps News Outlets Compete With Internet Advertising
The Bones Game, a unique patent-pending platform, gives radio stations and online newspapers a competitive edge in digital advertising
GALETON, Pa., Jan. 26, 2015 /PRNewswire/ -- A new gaming platform promises to enhance the listener engagement and profitability of radio stations, local TV stations and newspapers across the nation. The Bones Game is a unique, patent-pending digital game which is as much as one hundred times more effective than banner ads in getting users to willingly view advertiser's messages.
With a digital revenue increase of 15% in 2013, radio was expected to grow 22% in 2014, surpassing the half-billion mark in digital advertising for the first time. Some large-market stations are making millions. "Average digital revenue for four-station clusters is approaching three-quarters of a million dollars," reports Borrell Associates.
The Bones Game offers digital advertising within a website game, where playing the game involves searching through the ads for hidden bones. The Bones Game provides placement for local businesses and services to advertise with the lowest cost of any digital medium while eliminating the fraud and unintentional clicks associated with banner ads. The Bones Game is the only platform which delivers true demographic targeting based on gender, zip code, age and interests. Plus advertisers can deliver coupons to those targeted users.
A local theater company in central Florida called The Bones Game "The most creative product ever brought to us by a radio station. "That creativity ensures significant player engagement by providing the opportunity to develop player-specific strategies and earn valuable rewards such as concert tickets, trips and more.
In the end, it's a win-win for everyone involved. Stations and newspapers have more digital advertising space and enjoy enhanced revenue. Advertisers reduce costs while exponentially improving reach. Listeners earn valuable prizes and enjoy an engaging digital game.
To learn more about the Bones Game, visit http://www.Bones-Game.com.
About the BonesGame: The Bones Game is an innovative platform designed to help radio stations foster audience engagement and enjoyment through gameplay, while enhancing revenue growth and popularity.
CONTACT: Natalie Stow
NAME: Bones Game
PHONE: (570) 502-4233
SOURCE Natalie Stow
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