CHICAGO, April 11, 2011 /PRNewswire/ -- United Airlines (NYSE: UAL) is giving customers many reasons to book cruises through the airline's new United Cruises service. Depending on the length of their stay, customers can earn up to 10,000 miles simply by booking a cruise online at cruises.united.com or by calling 800-211-2039.

When customers book a room using their Mileage Plus Visa Card before April 30, 2011, United Cruises will double the amount of miles earned. Mileage Plus members can also earn up to 20,000 total Mileage Plus award miles when they book a balcony or suite stateroom before the same date, and can earn up to 40,000 award miles if they book a balcony or suite stateroom with their Mileage Plus Visa card for a stay of at least 13 nights.*  

United launched United Cruises on Jan. 20, 2011, offering customers a convenient way to book travel on 19 different cruise lines to destinations worldwide, including the Caribbean, Bahamas, Alaska, Europe, Mexico and Bermuda. Cruise lines available through United Cruises include name brands like Carnival, Royal Caribbean, Norwegian Cruise Lines, Celebrity and Disney.  Customers receive a 110 percent best price guarantee and savings of up to 75 percent off of the brochure rate on sailings when booking on United Cruises. **

About United Airlines

United Airlines, a wholly owned subsidiary of United Continental Holdings, Inc. (NYSE: UAL), operates more than 3,300 flights a day on United and United Express to more than 230 domestic and international destinations from its hubs in Chicago, Denver, Los Angeles, San Francisco, Tokyo and Washington, D.C. With key global air rights in the Asia-Pacific region, Europe and Latin America, United is a founding member of Star Alliance, which overall offers 21,000 daily flights to 1,160 airports in 181 countries.

United Continental Holdings, Inc. became the holding company for both United and Continental upon close of the merger transaction. The two airlines will operate separately as they begin to integrate key customer services, marketing activities and airport processes. For more company information, go to united.com and follow on Twitter and Facebook.

TERMS AND CONDITIONS

*Up to 40,000 Award Miles Offer: Miles awards are per stateroom and are awarded to only one passenger per cruise booking. To qualify for this bonus mileage award you must register at http://www.united.com/MPF041 and then pay for your cruise using your Mileage Plus Visa Card through this Cruise Program between 1/20/11 and 4/30/11. If you qualify, the bonus mileage earned is as follows: 1,500 bonus miles for 1-5 night sailings; 3,000 bonus miles for 6-8 night sailings; 5,000 bonus miles for 9-12 night sailings and 10,000 bonus miles for sailings 13 nights or longer. Balcony or suite bookings will earn up to an additional 20,000 miles, based on the length of sailing. New bookings only. Chase is not responsible for offer fulfillment. Bonus miles will be posted to your Mileage Plus account. Cruises must be paid in U.S. currency.

** Best Rate Guarantee: You must have first purchased a cruise through United Cruises. The lower advertised rate must be a price found for the same cruise - same ship, sailing dates and cabin category. Guarantee applies only to rates available to the general public. It does not apply to consolidator, group, incentive, interline, meeting, or convention rates that are not available to the general public. You must meet all requirements for the lower advertised rate (residency requirements for regional specials, age-related discounts, etc.). Guarantee applies only to the cost of the cruise (including port charges). Promotional packages, group deals, air or land components, shipboard credit, travel insurance, transfers, pre- or post-cruise hotel stays, and shore excursions are not eligible. Taxes and fees, which vary by itinerary, are not included. To claim a refund, you must contact us prior to your sailing date and within 48 hours of your purchase. The lower advertised rate must be available for booking at the time you contact us. Your refund request will be reviewed and we will determine whether you have met the necessary requirements. If your refund request is approved, the credit card used to purchase your cruise will be credited 110% of the price difference within 7-10 business days of final approval. If only a deposit has been made, then the final amount due will be adjusted to reflect the lower rate. Guarantee may be modified or cancelled at any time without prior notice or liability to you. 

SOURCE United Continental Holdings, Inc.