UNITED COLLECTIVE Names Paul Miser President and Chief Strategy Officer to Accelerate Growth and Creativity Across Its Agency Network

Award-winning strategist brings $3B+ in client revenue impact and two decades of leadership to amplify the creative force behind iconic campaigns for brands including Got Milk, Comcast Xfinity, HOKA, and DoorDash.

HUNTINGTON BEACH, Calif., Oct. 1, 2025 /PRNewswire/ -- UNITED COLLECTIVE, the independently owned creative communications group founded by advertising luminary, John Gallegos, today announced the appointment of Paul Miser as its new President and Chief Strategy Officer.

In this role, Miser will oversee strategy, growth, client services, and innovation across the collective, uniting its creative, digital, and experiential powerhouses to deliver culture-first creativity with measurable business outcomes.

Miser brings more than 20 years of agency leadership bridging strategy and execution. He has helped Fortune 50 companies and PE-backed challengers unlock $3 billion in incremental revenue, scaled teams from two to 250+, managed $50M+ P&Ls, and embedded AI-driven systems that expanded client scopes by 80%.

Earlier in his career at WPP's Hudson Rouge, Miser led the award-winning Lincoln "Hello, Again / Beck 360" campaign, which reintroduced Lincoln to a younger audience through a 360-degree interactive concert experience. The program, featuring Beck reimagining David Bowie's "Sound and Vision" with a 160-piece orchestra, won multiple Cannes Lions and became a benchmark for blending art, technology, and brand reinvention. More recently, at 5WPR, Miser oversaw G-SHOCK's 40th Anniversary "Shock the World" celebration with J Balvin, an influencer-driven cultural event that generated a 150% sales lift while cutting customer acquisition costs by 45%.

"Paul brings the ability to connect creativity with commerce," said John Gallegos, CEO and Founder of UNITED COLLECTIVE. "His remit spans strategy, growth, and innovation across the collective — reimagining how creativity, data, and technology converge, while ensuring that iconic ideas like 'got milk?' and culture-shaping campaigns that break through while delivering measurable growth for our clients."

"UNITED COLLECTIVE has built a legacy of creativity that transcends culture, and I see enormous opportunity to build on that momentum," said Miser. "My vision is simple: ideas that feel familiar, but make you stop and wonder. From culture to conversation to community to commerce, I want to ensure our work doesn't just move people — it grows our client's businesses."

UNITED COLLECTIVE has long been recognized for creative that is attuned to the market, award-winning campaigns that shape conversation and drive growth. The collective has been behind creative efforts such as:

• The 30th anniversary relaunch of the iconic 'got milk? ' milk mustache campaign. The reimagined platform — which has drawn national coverage from The Wall Street Journal, Ad Age, CBS Evening News, USA Today, and Today — features, for the first time, everyday Californians as the new "Real California Icons."
• HOKA's "A Walk in the Life" and "Tape Disruptors" social platforms, elevating diverse creators and barrier-breaking women.
• The long running "Bones Love Milk" youth skateboarding culture platform, dedicated to educating youth on the real benefits of milk as "nature's energy drink" via touring pop-up brand activations
• Comcast Xfinity Latino's "Fabric of America" and "Beautifully Bilingual" campaigns, celebrating bicultural identity and resilience.
• DoorDash's first Hispanic creative campaign, "Antojo", which won the Grand Prize at the ANA Multicultural Excellence Awards

This appointment follows a period of momentum for UNITED COLLECTIVE, whose agencies — Gallegos United, Canvas United, and ROX United — partner with leading brands including Got Milk?, Comcast Xfinity, Nature Nate's Honey, Stater Brothers, SiteOne, Jasper Group and Dairy Farmers of America to name a few, reflecting its expanding influence across categories.

About UNITED COLLECTIVE

UNITED COLLECTIVE is an independently owned creative communications group built to accelerate brand growth through culture-first marketing. With a modern collective of creative, digital, media, experiential, and multicultural specialists, the group helps brands thrive in a rapidly shifting consumer landscape.

Its agencies include Gallegos United (creative, multicultural), Canvas United (digital, social, and content innovation), and ROX United (experiential and influencer marketing). Together, the collective is the creative force behind some of today's most talked-about campaigns, including the 30th anniversary relaunch of the iconic GOT MILK mustache campaign, celebrated by The Wall Street Journal, Ad Age, and CBS Evening News.

For more information, visit unitedcollective.com.

SOURCE UNITED COLLECTIVE