United Concordia Receives Communicator Awards

Jun 10, 2010, 10:00 ET from United Concordia

HARRISBURG, Pa., June 10 /PRNewswire/ -- United Concordia, one of the nation's largest dental insurers and administrator of the TRICARE Dental Program (TDP), is proud to announce it is the recipient of three "2010 Communicator Awards of Distinction." The company's two online educational videos and the interactive children's pages received the award from the International Academy of the Visual Arts (IAVA) in the "Interactive" category.

The winning video submissions provide program information and offer dental health tips to TDP beneficiaries while the children's pages provide interactive games and activities that educate children about oral health care.

With thousands of entries received from across the United States and around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals. The entries are submitted under one of six categories and are judged by the IAVA, a member organization of more than 550 professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a "Who's Who" of acclaimed media, advertising, and marketing firms, including: Conde Nast, Coach, Disney, Estee Lauder, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby's Institute of Art, Victoria's Secret, Wired, Yahoo! and many others.  

"We are so pleased that IAVA has recognized our videos and children's pages as  innovative ways to communicate with our TDP beneficiaries," said Sharon Duke, director of marketing and outreach of Department of Defense (DoD) Programs at United Concordia. "We developed these materials as an additional avenue to present the many dental benefits available to our beneficiaries, as well as to provide some dental health tips and techniques they can use to establish a good oral health routine. We are very proud of them and are thrilled to receive these awards."

"As we continue our mission to honor Creative Excellence for Communications Professionals, we were once again amazed at the high level of work we received for this year's Communicator Awards," said Linda Day, director of the IAVA. "With this year's entries we found an increased awareness and reflection of the digital world in which we live, and our entrants always seem to find new and creative ways to push the envelope of possibilities across all mediums."

SOURCE United Concordia