United Food Group, Inc. Announces Wireless Video Advertising for Convenience Stores

Advertising Breakthrough Now Available For In-Store Beverage Dispensing Applications and Stand Alone Screens

Oct 28, 2010, 12:35 ET from United Food Group, Inc.

ELGIN, Ill., Sept. 22 /PRNewswire/ -- United Food Group, Inc., maker of dry powdered beverages and proprietary dispensing equipment, announced today an updated version of their in-store dispenser that includes an integrated audio-video screen. The system plays short 5-30 second commercials targeted to convenience store customers. "This is a breakthrough technology that allows advertisers to connect with consumers as they add sugar, cream, flavored creamers and sweeteners to their coffee," said Bryan Real, President of United Food Group. "Our business model provides ad revenue sharing with our Convenience Store customers to boost their profits, while at the same time saving money through controlled dispensing of powdered flavorings." While in-store video advertising and at the pump has been growing in popularity, the cost and complexity of existing hardwired technologies has been prohibitive.  United Food Group's approach is to provide an easy to install wireless connection that can be deployed anywhere.

For the past year, the company has invested considerable time and money developing proprietary hardware and software that will wirelessly upload media content to the in-store dispensers.  The system is flexible enough to work anywhere in the world with an internet connection to a wireless router. The system can also be adapted to work with 3G and 4G networks.  The company is currently in the process of raising additional capital to fund the launch and should be ready for a controlled roll out in 4 to 5 months.

"Our technology allows us to upload ads to individual stores, groups of stores or entire chains anywhere in the world, anytime, even on short notice. There are no limitations on where we send our customer's message," says Robert Long, project engineer for United Food Group. With three proprietary patents, United Food Group is looking to grow its branded condiment dispenser and products under the brand name of "Perfect Servings®". "We have customers in Mexico, Canada, China, South America and Costa Rica. All of our customers will be supplying our products with our new Audio Video screens, and we can change ads weekly from Elgin, Illinois," said Bryan Real, President of United Food Group in Elgin.

The project began with a simple sales concept. "We wanted to advertise our products to the public but didn't have a big marketing budget; putting a screen on our machine made all the sense in the world," said Debra Solberg, sales manager at United Food Group. "Allowing other advertisers to use the screen also generates additional revenue for the convenience stores we service," said Debra. "Advertising our products at a fraction of the normal media cost, while supporting our convenience store partners with shared revenue, it's a win-win situation for everyone," said Debra. "Our screens will be seen by over 25 million people within the next two years," says Bryan Real.

The technology can be expanded into other retail applications including grocery, chain drug store, specialty coffee and fast food restaurants with stand alone screens, used when the dispenser is not needed.

For more information on advertising, in-store placement, licensing for other markets, or investment opportunities, contact Bryan Real at: 847.622.1803.

Inquires pertaining to this article or additional information about United Food Group be obtained by contacting Debra Solberg at dsolberg@unitedfoodgroup.com.

United Food Group, Inc. is privately held and located in Elgin, Illinois. As a premier developer and manufacturer of specialty dry powder mixes, it is our mission at United Food Group, Inc. to continually provide quality product offerings, which effectively utilize the function and convenience of specialty dry powder mixes.

SOURCE United Food Group, Inc.