NEW YORK, Oct. 30, 2014 /PRNewswire/ -- BMI View:
The UK telecoms market is mature, with a high penetration of all services, and a roll-out of next generation services including fibre and LTE services is in progress. As a result of its maturity the UK market has diminished opportunities for subscription growth, and operator strategies reflect this by increasingly focusing on value generation from subscriptions. In the mobile market this means operators are focused on rolling out LTE, with three networks operational from the end of August 2013, as well as VAS such as mobile advertising and payments. Meanwhile, in the fixed broadband sector, operators continue to target the converged services market through the provision of triple- and quad-play packages, with BSkyB the outperformer in this area since 2010, but BT remains the market leader in fixed-line and broadband services.
- The mobile market is mature, with limited subscription growth prospects and penetration of 123% at YE13.
- Smartphone penetration has continued to rise, with operator data showing it reached around 55% by the end of 2013, creating opportunities for operators to market VAS.
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