United States Augmented Reality and Virtual Reality Market Forecast and Opportunities, 2018

WEST HARTFORD, Conn., April 18, 2014 /PRNewswire-iReach/ -- Global Information Inc. announces the addition of a new market research report "United States Augmented Reality and Virtual Reality Market Forecast and Opportunities, 2018" at GIIResearch.com

Augmented Reality (AR) & Virtual Reality (VR) can be categorized into four broad categories: Head-Mounted Display (HMD), Head-Up Display (HUD), Smart Glasses and AR Apps. HUDs were initially used in military aircraft, however, their application area has expanded to commercial aviation as well. General Motors became the first automotive company to introduce HUDs in its luxury cars. With the growing road safety concerns, HUDs are now being increasingly deployed in passenger cars, especially in high-end passenger cars of General Motors, Audi, BMW, etc. HMDs are being used in military applications for training & simulation. With the recent technological advancements, HMDs are also witnessing growing adoption in consumer electronics segments such as gaming and television. AR Apps for smartphones and tablet PCs were initially introduced in 2009 by 'Yelp' for locating hotel chains, restaurants and food outlets. AR Apps are gaining momentum and the adoption level continues to witness robust growth. Another booming segment in US AR space are AR smart glasses, which were introduced by Google in 2012 (beta version) for developers.

According to "United States Augmented Reality & Virtual Reality Market Forecast & Opportunities, 2018", the United States Augmented & Virtual Reality market is expected to grow at a CAGR of around 30%, in value terms, during 2013-18. Increasing defense & IT hardware spending, growth in consumer electronics and passenger car segments are the major factors that are spurring the Augmented & Virtual reality market in the US. In 2012, IT hardware spending in the United States grew by more than 5%, whereas, the overall consumer electronics segment grew at 8%. Increasing defense spending has also resulted in increasing sales for both AR HUDs and HMDs. In 2012, Delphi Automotive, Denso Corp. and Johnson Controls were leading players in the US HUDs market, whereas, BAE Systems and Rockwell Collins dominated the US HMDs market. Google, Vuzix, Ad-Dispatch and Layar led the pack in the AR smart glasses and apps market. In 2012, the defense sector accounted for the largest market share of the US Augmented& Virtual Reality market, and would continue to dominate the market over the next five years. Other key trends for this industry include growth in Pico Projectors, laser diode technology for both HUDs and HMDs, VFD projection technology, growing gaming consoles market and much more.

Table of Contents

1. Analyst View
2. Global Augmented & Virtual Reality Market Outlook
3. United States Augmented & Virtual Reality Market Outlook
4. United States Augmented & Virtual Reality Head-Mounted Display Market Outlook
5. United States Augmented Reality Head-Up Display Market Outlook
6. United States Augmented Reality Smart Glasses Market Outlook
7. United States Augmented Reality Apps Market Outlook
8. Augmented & Virtual Reality Market Trends & Developments
9. United States Economic Profile
10. Competitive Landscape
11. Strategic Recommendation
12. Research Methodology

More detailed information is available at
http://www.giiresearch.com/report/tsci293588-united-states-augmented-reality-virtual-reality.html

Media Contact: Joe Malley, Global Information, Inc., 860-674-8796, [email protected]

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SOURCE Global Information, Inc.