United States Camping Equipment Market 2015-2019 with Jarden, Johnson Outdoors, Oase Outdoors & VF Dominating

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Jul 24, 2015, 09:15 ET

DUBLIN, July 17, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/spd8km/camping_equipment) has announced the addition of the "Camping Equipment Market in the US 2015-2019" report to their offering.

The camping equipment market in the US to grow at a CAGR of 3.23% over the period 2014-2019.

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A diverse range of camping gears are available in the market, and they vary in size, insulation, design, material, temperature ratings, and various other parameters. Outdoor aficionados always prefer camping products that are specialized for recreational purposes; however, the demand from a beginner in terms of product specifications is less. The advent of more channels of distribution and strategies to appease all categories of customers have added more variety of camping gear in the market. In the US, there has been an increase in the number of companies specializing in the delivery of camping gear over the last few years.

Many organizers of camping programs are adopting online platforms to promote their campsites and for registration. Websites and social media in particular have eased the process considerably. There are now mobile apps that allow consumers to browse the location of caravan parks online. These platforms also enable tourists to purchase camping equipment online. It is essential for camping equipment manufacturers to venture into online retailing because of its growing popularity, apart from selling camping gear through bricks-and-mortar stores. Many retailers have already started marketing through online channels. Consumers that prefer online shopping seek out and enroll in social networking sites that offer attractive camping discounts and coupon codes. They also follow review websites where essential camping gear is reviewed and rated. These platforms can serve as a strong sales channel for vendors to market and sell sleeping bags.

According to the report, changing demographics and lifestyles along with the increase in disposable income levels and recreational expenditures have enhanced the popularity of leisure activities and outdoor sports. Such activities' physical and mental benefits have encouraged participation. Increased urbanization and immigration have led to overcrowded cities and mobile, fast-paced, and polluted environments, increasing consumers' preference for nature-based outdoor adventures. People's interest in their heritage, both nature based and culture based, and outdoor adventure travel has risen. Scientific evidence suggests that camping is beneficial for the mental well-being and physical health of individuals. Therefore, such recreational activities are in demand among all age groups. Thus, the rise in camping and other adventure activities will fuel the demand for camping equipment in the future.

Further, the report states that the participants of glamping prefer the comfort of RVs over traditional campsites, which decrease the demand for camping gear such as tents and sleeping bags.

To calculate the market size, the report considers revenue generated from the sales of the following types of camping equipment: