United States CBD and Cannabis-Infused Products Market Report 2019: Attitudinal Profile of Today's Consumers, Focusing on what Drives Interest in CBD and Cannabis

News provided by

Dec 02, 2019, 17:00 ET

DUBLIN, Dec. 2, 2019 /PRNewswire/ -- The "2019 Study of The Market for CBD and Cannabis-Infused Products" report has been added to ResearchAndMarkets.com's offering.

The 2019 Study of the U.S. Market For CBD and Cannabis-Infused Products explores the burgeoning market for CBD and its more psychoactive cousin THC.

CBD products are an important emerging category with a sizeable proportion of adults, particularly those experiencing pain, reporting they would have interest if a major brand introduced a line of CBD based pain relievers.

This benchmark study provides insights into consumer opinion of newly available CBD and cannabis products in the health, wellness and beauty categories, as well as for recreational indulgence. It also looks at motivations behind product interest and preferred products/forms and retailers.

Topics covered in this report include:

Consumer knowledge and opinions
Health benefits associated with CBD and cannabis
Doctor recommendations and medical marijuana use
CBD awareness, trial and use
Market potential for CBD
Awareness of cannabis-infused products containing THC
Trial and market potential for such products
Preferences for purchase outlets and product forms
Attitudinal profile of today's consumers, focusing on what drives interest in CBD and cannabis

Key Topics Covered:

SUMMARY OF FINDINGS

I. CONSUMER PERCEPTIONS OF CBD & CANNABIS-INFUSED PRODUCTS

Awareness of CBD & Cannabis Terms
Belief in Impact of CBD & Cannabis Products
Awareness of Legality of Marijuana in State of Residence
Favor or Oppose Legalization of Marijuana
Attitudes Toward Health Benefits of CBD & Cannabis
Attitudes Toward Safety of CBD & Cannabis

II. MEDICAL MARIJUANA & DOCTOR RECOMMENDATIONS

Therapeutic Benefits Associated With Medical Marijuana
Perceptions of Medical Marijuana Options
Spoke to Doctor About Using Medical Marijuana or CBD/Recommendations
Currently Registered to Purchase Medical Marijuana

III. CBD PRODUCTS

A. KNOWLEDGE & EXPOSURE

Therapeutic Benefits Associated With CBD
Sources of Awareness of CBD Products
Confidence That CBD Products Will Not Make You High

B. TRIAL & USE

Incidence of Ever Using CBD (among general population)
Types/Forms of CBD Products Aware of/Ever Used
Brands of CBD Products Aware of
Types/Forms of CBD Products Used in Past 12 Months/Recently Used
Predictors of Regular Use of CBD
Regular vs. Intermittent/Other Use of CBD Products
Brands of CBD Products Ever Used/Use Regularly
Reasons For Using CBD Products/Types of Pain Used For
Patterns of Using CBD For Pain
Outlets Where Purchased CBD Products
Satisfaction With CBD Products Used For Therapeutic Purposes
Key Driver Analysis For CBD Products
Likelihood of Continuing Use of CBD-Based Products

C. MARKET POTENTIAL

Likelihood of Trying CBD Products if Legal in State of Residence
Reasons That Would Encourage Trial of CBD Products
Therapeutic Benefits Interested in Obtaining From CBD Products
Most Likely CBD Types/Forms & Purchase Outlets
Purchase Resistance: Why NOT Likely to Buy CBD Products

V. MEDICAL MARIJUANA (CANNABIS) WITH THC

A. TRIAL & USE

Incidence of Using Medical Marijuana With THC (among general population)
Forms of Medical Marijuana With THC Aware of/Ever Used
Forms of Medical Marijuana With THC Used in Past 12 Months/
Where Purchased
Reasons For Using Medical Marijuana With THC/Types of Pain Used For
Satisfaction With Medical Marijuana With THC Ever Used
Key Driver Analysis For Medical Marijuana With THC
Likelihood of Continuing Use of Medical Marijuana With THC

B. MARKET POTENTIAL

Likelihood of Trying THC-Based Products/Most Likely Types/Forms
Therapeutic Benefits Interested in Obtaining From THC-Based Products
Purchase Resistance: Why NOT Likely to Use Medical Marijuana With THC

C. PROFILE OF CBD & MEDICAL MARIJUANA USERS

Gender & Age Profiles of Users
Employment & Income Profiles of Users
Pain & Stress Profile of Users
Demographic Profile of CBD Users
Lifestyle Profile of CBD Users
Demographic Profile of Medical Marijuana With THC Users
Lifestyle Profile of Medical Marijuana With THC Users

VI. PERSPECTIVE ON PAIN

Types of Pain Experienced in Past 12 Months
Description of Pain Currently Suffer From
Rating of Severity of Pain
Other Health Problems/Conditions Experienced in Past 12 Months
Pain or Health Problems/Conditions For Which Currently Take Rx Medication
Interest in CBD-Based Pain Reliever
Perceived Level of Stress in Day-to-Day Life
Link Between Stress and Severity of Pain

MARKET SEGMENTATION

TECHNICAL APPENDIX

Composition of the Sample
Sampling Tolerances

THE QUESTIONNAIRE

EXCEL DATA TABULATIONS

For more information about this report visit https://www.researchandmarkets.com/r/x8eb31

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

Media Contact:

Research and Markets
Laura Wood, Senior Manager
[email protected]

For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

SOURCE Research and Markets