United States Floral Gifting Markets 2022-2027: Rising Focus on Local Flowers, Increasing Demand for Sustainability, Intensifying Micro-Regionalism

DUBLIN, March 2, 2022 /PRNewswire/ -- The "U.S. Floral Gifting Market - Industry Outlook & Forecast 2022-2027" report has been added to ResearchAndMarkets.com's offering.

The U.S. floral gifting market to grow at a CAGR of 6.13% during the forecast period.

The market has pretty much been the same up until the last couple of years. A major reason for this is the loss of stems and lack of research innovation. However, this is beginning to change. A host of start-ups have mushroomed that are growth-hacking their way into the florist industry.

The on-demand floral production is one of the key differentiators, prominent among the current wave of floral gifting vendors. The concept of farm-to-table is gaining traction. There is also a huge need for a low-cost business platform that allows florists to make a decent profit and improves morale.

U.S. FLORAL GIFTING MARKET SEGMENTATION

The idea of self-gifting is largely gaining prominence due to a widespread culture of consumption. The main reason behind this is the sense of individuality and independence that has gained popularity in the generation. Social media can be largely used to promote the idea of self-gifting as it is highly individualistic and a powerful tool that can shape conversations.

The rise of the internet has ushered in an era of comparative shopping, educated decisions, innovative business models, and widening creativity in online flower shops in the US. Vendors are also focussing on sustainability. For instance, FlowerPetal.com has invested in carbon offsets by providing flowers that have to do with renewable energy projects. They have influenced the US florists industry as it increased accessibility and influenced purchases on a more regular, impulsive decision, going beyond special occasions.

KEY HIGHLIGHTS & GROWTH OPPORTUNITIES

One of the most prominent innovations in the florist industry in US has been through delivery. Retail is being eliminated to appeal to the new generations that look to digital platforms for most of their purchase decisions

From a geographical perspective, there is a possibility that newer floral sources such as Nepal and Japan will enter US landscape. This will bring about some innovation in the market thus fueling the United States floriculture market's growth.

U.S. FLORAL GIFTING MARKET GEOGRAPHY

California is in a league of its own when it comes to cut flower production, thanks to its Mediterranean climate, year-round indoor and outdoor growing, and mature and huge supply chain infrastructure. With the world slowly getting back to normal after the pandemic, the flower gifting industry will gain traction in sales in the coming years.

VENDOR INSIGHTS

The leading players in US floral gifting market areo FTD Companies, 1-800-Flowers.com, Teleflora, and From You Flowers.

Vendors in the market can improve their growth and profitability by deep diving into nuances of various ethnic groups and the language of flowers that they follow and specifically targeting the basis of the attached symbolism across a variety of occasions.

KEY GROWTH FACTORS

• Spread of Farmer-Florist Movement
• Rising Focus Towards Local Flowers
• Broadening Range of Bouquet Elements
• Increasing Demand for Sustainability
• Intensifying Micro-Regionalism
• Rise of Bioengineering In Retail & Hospitality

Key Vendors

• FTD Companies
• 1-800-Flowers.com
• Teleflora
• From You Flowers

Other Prominent Vendors

• 5th Floral Co
• Avas Flowers
• Benchmark Boquets
• BloomNation
• BloomsyBox
• Blooms Today
• Farmgirl Flowers
• Floom
• Flora2000
• FloraQueen
• Flowerbud
• FlowerPetal
• JustFlowers.com
• KaBloom.com
• The Flower Shop
• The Bouqs
• UrbanStems
• Gotham Florist
• H Bloom
• Venus Et Fleur

Key Topics Covered:

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of The Study
4.4 Market Segments

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance

7 Introduction
7.1 Overview
7.1.1 Supply Chain Criticality
7.1.2 Pricing Strategies
7.1.3 Factors Impacting Floral Wholesalers
7.2 Vertical Integration in The Market
7.3 Gifting Industry in the US
7.4 Holiday Retail Sales Insights in the US
7.5 Consumer Trend Analysis
7.5.1 Selling Direct-To-Consumer: Recent Trend
7.6 Floral Gifting Market
7.6.1 Flower Production
7.6.2 Logistics & Transportation
7.6.3 Packaging & Presentation
7.6.4 Rules & Regulations
7.7 Consumer Behavior
7.7.1 Key Consideration Drivers
7.7.2 Degree of Value
7.7.3 Purchase Barriers
7.8 Generational Insights
7.8.1 Millennials
7.8.2 Generation X
7.8.3 Baby Boomers
7.9 Tariffs, Quality Standards, & Certifications
7.10 Impact of Covid-19
7.10.1 Overview
7.10.2 The Flower Shortage
7.10.3 Technology in The Floral Industry Amid the Pandemic
7.10.4 Floral Industry Crisis Insights, 2021

8 Market Opportunities & Trends
8.1 Spread of The Farmer-Florist Movement
8.2 Rising Focus on Local Flowers
8.3 Broadening Range of Bouquet Elements
8.4 Increasing Demand for Sustainability
8.5 Intensifying Micro-Regionalism
8.6 Flat-Packed Bouquets

9 Market Growth Enablers
9.1 Rise of Botanical Homes capes And Retail & Hospitality
9.2 Link Between Exposure to Flowers and Health & Wellbeing
9.3 Floral Design Gaining Renaissance
9.4 Increasing Number of New Entrants in The Industry
9.5 Diminishing Barriers of Cost
9.6 Growth of Multi-Cultural Audiences
9.7 Risk Aversion During Gift-Giving

10 Market Restraints
10.1 Increasing Wave of Personalized Gifts
10.2 Dearth of A Unified Campaign Against 'Blood Flowers'
10.3 Investments in Dried and Artificial Flowers
10.4 Issues Related to High Wastage
10.5 Rising Popularity of Plant Gifts
10.6 Disparities and Issues with Flower Deliveries
10.7 Negative Publicity of Flowers

11 Market Landscape
11.1 Market Overview
11.2 Market Size & Forecast
11.3 Pest Analysis
11.4 Five Forces Analysis

12 Occasion
12.1 Market Snapshot & Growth Engine
12.2 Market Overview
12.3 Personal & Self-Gifting
12.4 Wedding
12.5 Corporate
12.6 Sympathy

13 Platform
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 In-Store
13.4 Online
13.5 Mobile

14 Product
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.3 Bouquets & Arrangements
14.4 Stems

15 Purchase Options
15.1 Market Snapshot & Growth Engine
15.2 Market Overview
15.3 One-Time Purchase
15.4 Subscriptions

16 Floral Gifting Industry by Key States In The US
16.1 California
16.2 Washington
16.3 Oregon
16.4 Florida

17 Competitive Landscape

For more information about this report visit https://www.researchandmarkets.com/r/nqhbm0

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