United States Functional Food and Beverage Market 2017-2021 - Key Vendors are Coca-Cola, Dannon, General Mills, Kellogg, Kraft Heinz, Nestle, PepsiCo & Red Bull

DUBLIN, September 11, 2017 /PRNewswire/ --

The "Functional Food and Beverage Market in the US 2017-2021" report has been added to Research and Markets' offering.

The functional food and beverage market in the US to grow at a CAGR of 6.53% during the period 2017-2021.

Functional Food and Beverage Market in the US 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

According to the report, one driver in the market is growing consumption of functional F&B as a preventive medicine. The rising cost of healthcare is another prominent driver which is impacting the market. In 2015, the overall healthcare expenditure was projected more than $3 trillion in the US. To get rid of growing healthcare expenditure, many consumers in the country are currently taking healthcare management in their own hands and increasingly opting for food and beverages that help in improving mental strength, enhancing the immune system, improving heart rate and digestive health, and having better intestinal flora and gut function.

One trend in the market is marketing initiatives adopted by players. Major F&B players follow integrated marketing communication with the help of newspapers, magazines, and social media like YouTube and Facebook to increase the popularity of their functional F&B offerings. Many of the functional F&B brands are endorsed by well-known athletes to attract consumers who look for fitness and health aspects when choosing their F&B products.

Further, the report states that one challenge in the market is presence of stringent government regulations. Players in functional foods and beverage market in the US are facing issues due to stringent rules and regulations imposed by the authorities in the countries they operate in. These rules and regulations pertaining to the grant of permits, the entry of new players, the launch of new products, and the expiry of products. In some countries, the number of regulations is minimal, and the regulatory authorities are at times lenient, whereas in other countries, the regulations are stringent and on the rise. Terms like functional foods or nutraceuticals are widely used in the marketplace and are closely regulated by the FDA.

Key vendors

• Coca-Cola
• Dannon
• General Mills
• Kellogg
• Kraft Heinz
• Nestle
• PepsiCo
• Red Bull

Other prominent vendors

• Dr. Pepper Snapple Group
• Living Essentials
• MONSTER ENERGY (Monster Beverage Corporation)
• SlimFast
• Yakult USA
• PowerBar
• The Balance Bar Company
• T.C. Pharma
• Wm. Wrigley Jr. Company
  

Key Topics Covered:

Part 01: Executive Summary

Part 02: Scope Of The Report

Part 03: Research Methodology

Part 04: Introduction

Part 05: Market Landscape

Part 06: Market Segmentation By Product

Part 07: Market Segmentation By Distribution Channel

Part 08: Decision Framework

Part 09: Drivers And Challenges

Part 10: Market Trends

Part 11: Vendor Landscape

Part 12: Key Vendor Analysis

PART 13: Appendix

For more information about this report visit https://www.researchandmarkets.com/research/kpq7c9/functional_food

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